Director of Media Planning

DELVE Deeper!
DELVE is an analytics-first media consultancy and top-rated Google Marketing Platform, Google Cloud Platform, TheTrade Desk, Amazon AWS partner and reseller that provides strategy, insights, execution, and optimization of customer data to improve digital media ROI. We do not operate like other digital agencies as we help our clients achieve their goals in Digital Marketing through the power of white-glove, data-driven service.
DELVE is a fast-paced company with a list of high-profile customers across the USA and EU. Among our key clients are UNICEF, Wynn, Virgin, Gerber Life, ALG and AT&T.
We are growing rapidly and we look for a strong Team Player who is a no-stranger to fast-paced projects. Our values & behaviors are very important to us in our daily work. You will definitely hear about fire in the belly, growth mindset, comfort zone and focus from the first meeting with us.
DELVE is headquartered in Boulder/Denver area , Colorado, with offices in Warsaw, and Minsk.
DIRECTOR OF MEDIA PLANNING
Objective of the Role:
As a Director of Media Planning you will be responsible for planning and executing multi-million dollar cross-channel media campaigns and will own all day-to-day logistics for the planning cycle across multiple clients. In this client-facing role, you will build and maintain strong client relationships by acting as a trusted advisor. You will be owning all direct deal relationships in addition to working closely with DELVE's Programmatic, SEM, Social, Ad Ops, Analytics, Consulting, and Program Management teams to bring omni-channel campaigns to life. Additionally, you will be responsible for staying up to speed on new publisher offerings and educating clients, team members, and key stakeholders on new capabilities and channels worth further exploration. The Director of Media Planning reports to the Head of Media.
Principal Duties:

• Lead cross channel and full funnel media strategy and planning efforts across key assigned client accounts ranging from $50k-$5MM+ per quarter, successfully balancing media performance and team profitability
• Team Leadership - direct management of 1-2 direct reports with potential to build out Media Planning Team/Practice at DELVE. Indirect leadership and mentorship of additional internal team members on key client accounts.
• Be a Trusted Advisor to DELVE clients and internal teams.
• Have a passion for leading others towards efficient value-creating outcomes, especially in the face of ambiguity.
• Act as day-to-day contact with direct deal partners to ensure campaigns launch on time, tracking and reporting needs are met, and optimizations are made in order to improve performance and meet KPIs; Direct Deal partners may include (but are not limited to) Digital Display and Video, CTV/OTT, OOH, Radio/Audio, Print, and TV channels.
• Manage aspects of creative operations inclusive of (but not limited to) gathering creative specs, communicating with client contacts to receive and deliver creative assets, and receiving client approval on creative deliverables.
• Create insertion orders and negotiate NDAs/MSAs to ensure vendors adhere to necessary contract terms.
• Own cross-channel pacing, budgeting, and reporting for live campaigns in partnership with Programmatic, SEM, Social, and Reporting teams.
• Recommend optimizations based on current performance and campaign insights.

Qualifications & Skills:

• 8+ years of media planning experience in an agency setting on digital and full-funnel campaigns with KPIs ranging from Brand Awareness to ROAS
• 5+ years leading the "client experience" (at least 2 years in agency setting) from strategy development, research, and campaign optimizations to weekly performance reviews/insights/recommendation, QBRs, and 1:1s with client leadership.
• 5+ years leading a digital media team of 2+ specialists, account managers, and analysts in delivering high quality service for clients with monthly average 6-7 figure budgets.
• 2+ years leading the expansion of a Digital Media business unit (upsell, cross-sell, and new business) through expert pre-sales consulting and RFP response development (in partnership with a sales/business development team)
• Proven track record of:
  • building, inspiring, and coaching a team of digital media professionals in executing performance-focused campaigns with maximum operational efficiency;
  • leading the realization of commercial value through the expansion of business unit media capabilities;
  • driving profitable business growth by becoming a trusted advisor to external VP+ level marketing business stakeholders and industry partners (agencies and technology companies).
• Technology & Industry Expertise
  • Deep knowledge of all digital media channels as well as strong network of direct partner contacts and expert knowledge of when/why/how to use them.
  • Experience with and/or knowledge of most of of the following: DV360, TheTradeDesk, Amazon DSP, Google Ads, Bing / Microsoft Ads, SA360, Meta/Facebook/Instagram, TikTok, Pinterest, LinkedIn, Snapchat, Google Analytics, Adobe Omniture, Brandwatch, Google Data Studio, and Tableau.
  • Experience working with Google Campaign Manager as an ad server.

Preferred qualifications:

• Experience leading a distributed global team spanning 8+ time zones.
• 2+ years experience in hands-on management of Social, Programmatic, or SEM campaigns
• Demonstrable expertise in at least 2 industries (e.g., travel, non-profit, e-commerce, mobile gaming, financial services, etc.)

What DELVE Offers:

• Ownership of your work, responsibility to make things happen and the opportunity to make a real difference

• An opportunity to join a fast-paced and exciting global business in the data science/ad-tech sector

• A culture that emphasizes honesty, collaboration, growth and personal responsibility
• A competitive salary and quarterly bonus opportunities
• A promote from within culture and the chance to define your career growth
• Company fully paid health, dental, and vision insurance for employees and their families

• Company paid life and ADD insurance

• Safe harbor 401k with 4% company match
• FSA and HSA options
• 2-3 work from home days per week & flexible working hours based on team requirements and management discretion

• 15 days of PTO + 9 yearly paid holidays.
• 8 sick days
• 3 months paid parental leave
• $1,000 Wellness Benefit
• Brand new office in Boulder/Denver area, CO (just outside Boulder), built and designed exclusively for DELVE
• A hybrid working model (we work 3 days from the office - Tue-Thu)

Salary range for this position is $(130k - 180k) plus a bonus potential and is based on prior experience and qualifications.
Delve is an equal opportunity employer. We believe that diversity enriches the workplace and we are committed to growing our team with the most talented and passionate people from every community. Delve strives to create a culture of unity and respect and to that end, we have a zero tolerance policy for behavior that promotes harassment, hate and discrimination of any kind. We are committed to providing reasonable accommodations for qualified individuals. If you require assistance during the application process due to a disability, please let us know.