Director of Mobile Games User Acquisition

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Director of Mobile Games User Acquisition in Ireland.

This role offers a high-impact leadership opportunity to drive scalable and profitable growth for a flagship mobile MOBA title within a competitive global gaming market.
You will own the full user acquisition strategy, balancing aggressive scaling with strict ROAS discipline across Tier 1 and Tier 2 regions.
The position combines strategic leadership with hands-on execution, requiring deep expertise in performance marketing for mobile games.
You will lead a small, high-performing UA team while partnering closely with creative, data, and product teams.
A strong emphasis is placed on building sustainable acquisition systems powered by data, experimentation, and creative iteration.
This is a pivotal role for a performance-driven leader passionate about gaming, growth, and measurable business impact.

In this role, you will be responsible for driving profitable user acquisition and scaling performance marketing across a mobile gaming portfolio:

• Own full P&L responsibility for user acquisition spend for the flagship mobile MOBA game, ensuring scalable and ROAS-positive growth
• Define and execute UA channel strategy across Meta and Google, with clear plans for expansion into new channels where appropriate
• Lead, coach, and develop a team of 2–5 UA specialists, setting priorities, reviewing performance, and supporting talent growth
• Partner with creative teams to brief, test, and iterate high-performing ad creatives at scale to optimize acquisition efficiency
• Build and maintain robust reporting and analytics frameworks connecting spend, cohorts, LTV, and ROAS performance
• Provide strategic UA guidance across additional app products within the broader portfolio
• Collaborate with product and data teams to improve attribution systems, MMP setup, and measurement accuracy

Requirements:
The ideal candidate is an experienced mobile growth leader with strong performance marketing expertise and a proven track record in gaming:

• 5+ years of experience in mobile user acquisition, including at least 2 years in a lead or director-level role
• Proven success scaling mobile games profitably in Tier 1 and Tier 2 markets with strong ROAS discipline
• Deep expertise in Meta Ads and Google UAC, including campaign structure, bidding strategies, and creative testing methodologies
• Strong understanding of LTV modeling, cohort analysis, and data-driven decision-making
• Experience managing or mentoring UA teams with a focus on performance and accountability
• Familiarity with mobile measurement partners (Adjust, AppsFlyer, or similar) and attribution frameworks
• Ability to communicate complex UA strategies clearly to cross-functional stakeholders such as product, finance, and leadership
• Nice to have: experience with DSPs or programmatic channels, AI-driven creative workflows, cross-vertical UA exposure, and experience in high-growth gaming regions such as MENA, South Korea, Taiwan, or Saudi Arabia

Benefits:

• Competitive compensation package aligned with senior leadership roles in mobile gaming growth
• Performance-driven environment focused on measurable impact and business outcomes
• Opportunity to lead UA strategy for a flagship global mobile game with significant scale potential
• Remote-friendly and flexible working arrangements (depending on team structure)
• Exposure to advanced growth marketing tools, analytics systems, and creative testing frameworks
• Opportunity to shape UA best practices across a broader portfolio of mobile applications
• Leadership role with clear ownership, autonomy, and strategic influence