Director of Outbound Marketing (Remote)

The Director of Outbound Marketing is responsible for acquiring new leads and customers through both internal promotions and external campaigns. This position is in charge of outbound marketing demand generation, including managing the strategy, execution, and optimization across channels.

Responsibilities:

• Manage outbound marketing team members and processes in order to achieve company goals for demand generation and opportunity creation
• Manage strategy and execution of outbound marketing channels including, but not limited to, email marketing, webinar/virtual event management, content syndication, and podcast sponsorships
• Identify, evaluate and manage marketing agencies, vendors, and platforms
• Measure and optimize outbound marketing programs using vendor-specific reports, internal dashboards/reports, and CRM data
• Identify, evaluate and test new marketing programs  with existing and new vendors to to improve lead quality and quantity
• Collaborate with marketing team members to maintain a consistent brand voice and message across all programs
• Review and approve promotional content such as webinar abstracts, landing pages, emails, etc. 
• Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead
• Provide genuine recommendations as to the hiring, firing, promotion, and discipline of subordinate employees to which the Company gives significant weight

Minimum Qualifications:

• Bachelor’s degree or equivalent work experience
• Experience with B2B marketing in the technology industry
• IT Security and SaaS marketing a plus
• Significant experience managing all outbound marketing functions and associated vendors
• Experience handling marketing budgets and forecasting/reporting results
• Experience with Salesforce and marketing automation platforms
• Expert in end-to-end marketing for outbound marketing functions
• Strong analytical skills and the ability to extract meaning from data and apply that meaning to improving program performance
• Significant experience managing and negotiating with demand generation vendors and platform providers

The base pay for this position ranges from $125,000 - $135,000, which will vary depending on how well an applicant's skills and experience align with the job description listed above.