Director of Payer Marketing

The Director of Payer Marketing reports to the Vice President of Market Access and will be responsible for the commercialization strategies for market access. The role will work closely with the national account team and with trade and specialty distribution to ensure optimal access and availability of seladelpar for patients with liver disease.

This is a hybrid role - our work from home days are Monday and Friday and our in-office days are Tuesday, Wednesday and Thursday.
Role and Responsibilities

• Develop and lead the execution of the payer marketing strategy, the distribution network design strategy, and tactical plans associated with both to successfully launch seladelpar in the US.
• Partner with commercial operations to deliver market insights through primary and secondary research that inform market access workstreams including access, distribution, pricing, contracting and forecast assumptions.
• Provides strategic direction and customer perspective on development of internal/external/coverage/reimbursement strategies, education, tools and support.
• In collaboration with the national account team and medical affairs, determine the value platform and appropriate commercial tactical plan for payers including branded and above brand messages.
• In collaboration with the trade and specialty distribution and patient support services, determine the network design strategy and appropriate tactical plan and materials that will ensure the optimal patient experience.
• Set direction for communication strategies to keep internal management team regularly informed about coding/coverage/reimbursement issues affecting the company and its customers.
• Partner with brand marketing to ensure alignment of commercialization strategy, launch campaign and tactical plans that deliver rapid, broad, and profitable access.
• Select and manage payer consulting and advertising partners and other vendors as needed.
• Build and optimally manage market access promotion budget to balance goals of optimizing return on investment and driving launch performance.

Core Competencies

• 10+ or more years’ experience in pharmaceutical or a combination of experience in related areas such as healthcare sales, market access, provider marketing, patient access or reimbursement.
• Strong knowledge of the pharmaceutical marketplace and deep understanding of the pharmaceutical industry and broader trends in healthcare landscape
• Creative and experienced at developing and executing payer strategies.
• Working knowledge of current US payer landscape and government dynamics, including commercial and Medicare Part D plans.
• Demonstrated strong communication and collaboration skills with an ability to navigate a matrix environment with different cultures and disciplines.
• Results-driven and takes initiative and ownership to accomplish work independently.
• Ability to demonstrate flexibility and embrace change in a dynamic, rapidly growing environment shifting from clinical development to commercial deployment.
• Strive for continuous improvement and embrace innovative ideas into daily work.
• High analytical capability with history leveraging market research and recommending appropriate KPIs.
• Strong financial background in building forecasts and responsibly managing marketing budgets.
• Demonstrated partnership with medical, legal and regulatory functions to develop compliant tactics aligned with pharmaceutical regulatory requirements.

Qualifications

• BS or BA in a relevant scientific discipline, MBA preferred.
• Liver disease or specialty disease area experience preferred.
• Launch and start-up experience preferred.
• Ability to travel domestically depending on business needs.

The anticipated salary range in Newark, California is $235,000 - $260,000. The final salary offered to a successful candidate will be dependent on several factors that may include but are not limited to the type and length of experience within the job, type and length of experience within the industry, education, etc. CymaBay is a multi-state employer, and this salary range may not reflect positions that work outside of the Bay Area or in other states.