Director of Performance Marketing

About the Role:

The Director of Performance Marketing will be focused on helping drive growth and efficiency of our best-in-class affiliate marketing program. The role will collaborate cross-functionally with marketing, operations, product, sales, business intelligence, and data teams to deliver and execute on actionable insights that contribute to meeting team and company goals. 

The ideal candidate will be a results-driven, strategic thinker able to thrive in a dynamic, rapid-growth environment. The Director of Performance Marketing will be hands-on and take ownership of key projects that will help the affiliate marketing team reach aggressive growth targets.

We are seeking candidates for this remote or onsite position who possess a proactive, competitive spirit, are analytical and are driven by performance. This experienced candidate is detail-oriented, execution-minded, and continuously seeks opportunities to drive growth, innovation, and efficiency at all stages of the marketing funnel. This position reports into the Senior Director of Affiliate Marketing and works cross-functionally with product, analytics, creative, and sales teams. 

What You'll Do

• Support the development, management and execution of performance-based affiliate and partnership marketing efforts. 
• Working closely with members of the affiliate marketing team, monitor, manage, and optimize campaigns based on daily, weekly, and monthly performance data and marketplace trends.
• Effectively communicate channel, partner, and subID-level performance and provide actionable insights internally and with each respective partner. 
• Work closely with the product and operations teams in defining and executing proposed tests.
• Exercise flexibility in working on multiple projects concurrently in this fast-paced
  FinTech/start-up environment
• Help lead the testing of new messaging, creative and customer experience to drive improved performance.  
• Collaborate with product, sales, analytics, operations, finance, and creative on campaigns and efforts to drive performance towards targeted KPIs. 

What We Look For

• 5+ years professional experience in online and offline performance or growth marketing
• Demonstrated history of delivering performance against large marketing budgets.
• Experience collaborating with cross-functional teams including product, creative, analytics, and sales. 
• Data driven with strong analytical problem solving skills and a consistent record of using data to make decisions. 
• Strong understanding of the performance marketing landscape, both online and offline with proven experience in direct response.  
• Experience developing, testing, and optimizing creative, messaging, experience, and targeting to advance performance. 
• Ability to organize and execute on multiple priorities with a sense of urgency.
• Outstanding ability to think creatively, identify and resolve problems, and take ownership across the entire funnel. 
• Enthusiastic attitude; willingness to roll up your sleeves to drive performance where needed. 
• Desire to work hands-on in a performance-based, analytically-driven, and fast-paced environment.
• Prior financial services lead generation experience preferred, but not required.
• Bachelor's degree from an accredited college or university;