Director of Performance Marketing

About CookUnity

CookUnity is a chef-to-you marketplace connecting talented chefs with consumers, revolutionizing meal delivery. We bring small-batch, restaurant-quality meals to eaters nationwide, crafted by a diverse collective of all-star chefs. With over 100 inspired chefs from cities like NYC, LA, Austin, and more, our weekly subscription offers a wide range of hand-crafted meals to cater to various palates and dietary preferences.

By delivering over 1 million meals per month, we're also empowering working chefs, tripling their income, and supporting their growth. CookUnity believes in fueling stronger communities, partnering with Food Bank For New York City to combat food insecurity across all five boroughs.

About the Growth Team

The Growth Marketing Team leads the company's efforts to acquire new eaters across a variety of channels. This is more than the ambition of expanding audiences, increasing traffic and conversion rate whilst keeping CAC low. CookUnity has an incredible chef-driven story to tell—and a mind-blowing, must-taste product to introduce to the world. And because of this, the sky is the limit in crafting an alluring proposition and leveraging magnetic content. We have an incredible mission, as a marketing team, to not simply shake up the known Weekly Meal Plans and On-Demand Food Delivery categories, but usher in a new era of the chef-centric marketplace.

About the Role

Our ideal candidate will lead our channel growth strategy to scale customer acquisition across digital and offline channels. As the Director of Performance Marketing, you will play a pivotal role in accelerating user acquisition across CookUnity’s ideal customer segments, while maintaining efficient CACs. S/he will develop and deliver upon data and insight-driven performance marketing plans and manage a cross-functional team of growth specialists across broadcast media, digital and offline growth as well as CRO and audience management.

CookUnity has discovered that our chefs provide a unique advantage, offering higher quality and greater variety. Our new performance marketing leader will be able to leverage this differentiation to create unique marketing funnels that cater to various segments of food enthusiasts seeking a superior, effortless dining experience. S/he will excel in creating experimentation frameworks, enabling supply-demand optimization through content experimentation and the creation of numerous landing pages. With a customer-centric approach and a track record of transforming marketing performance data into actionable insights.

This role reports directly to the VP of Growth and involves close collaboration with CRM, Performance Creative, Branding, as well as cross-functional teamwork with Product, Tech, and Design teams.

Responsibilities: 

• Strategically grow and optimize all online and offline acquisition channels, including but not limited to Facebook, Instagram, Google, YouTube, direct mail, TV, and podcast.
• Manage a multimillion-dollar budget across channels, discounts and pricing to drive customer and revenue growth 
• Shape and drive our businesses and continue to expand our market position as the chef-to-you food solutions provider 
• Define the performance marketing and upper funnel strategy, business plans, budgets and structures for the performance marketing department that get us to the next level of high-quality and sustainable growth 
• Design, manage, control and optimize all our marketing activities and budgets across all marketing channels from acquisition/performance/TV to creatives optimization, landing page and conversion rate optimization
• Define and ensure customer-centric BI, data and channel set-up to further automate Marketing and tailor messages 
• Develop, constantly test and scale innovative marketing campaigns and channels
• Leverage data and insights to develop a deeper understanding of the target customer and identify and diligently manage KPIs to constantly generate impact
• Hire, train and mentor a world-class, high-performing team in-house and flexibly leverage top-notch external partners to achieve best-in-class success and business results

Qualifications

• 10+ years of relevant work experience in online DTC marketing with high-growth consumer-facing companies.
• A Bachelor’s degree with a strong academic record and/or proven relevant experience in a performance marketing or highly commercial role
• Hands-on experience launching and optimizing platform performance from Meta to Google ad products
• Outstanding degree of understanding in a marketing or tech-related subject (e.g. AdTech, Data Science, Engineering, economics, marketing, business) 
• Generate solutions from deconstructing problems derived from qualitative (e.g., branding, design, campaign creatives) and quantitative (e.g., performance, attribution, LTV) marketing challenges
• Ability to manage multiple, complex tasks simultaneously, structure and prioritize adequately for you and your teams to maximize business impact in a fast-paced, highly agile and consumer-oriented environment
• Proven ability to lead and manage innovative and effective marketing programs that generate results, covering all major digital and offline marketing channels 
• Extremely analytical and data-driven marketer who can manage various channels, drive traffic and transactions. 
• Excellent leadership skills that help attract and develop outstanding marketing talent, challenge people to excel and elicit their sustained high performance - a great team player and fun to work with 
• Experience in managing large marketing budgets

Personal Traits

• Entrepreneurial with a high level of energy, and an unrelenting drive to succeed and win.
• Masters the stretch of strategic, big picture thinking and hands-on, ‘getting things done’ mentality that generates immediate impact 
• Collaborative and results-oriented leader, business partner and change agent who can lead through influence and possesses professional maturity and industry credibility.
• Superior communication, presentation and organizational skills.
• Highly intellectual – ability to think deeply, qualitatively and quantitatively about business problems, breaking down issues and presenting solutions.
• Strong mix of conceptual, data-driven, and analytical capabilities but also a hands-on and agile mentality
• Ability to define Marketing, data and tech requirements based on solid quantitative, technical knowledge and passion 
• Keen sensitivity to brand and the symbiosis of brand and direct marketing. 

Benefits:

🌟 Bi-annual performance bonus

📈 We grow, you grow: Stock Options Plan granted on Day 1

🩺  Health Insurance coverage

� 401k Plan

⛱ Unlimited PTO

🐣 Family leave: 12 weeks for primary caregiver and 6 weeks for secondary caregiver, fully paid

🕯 Compassionate Leave: 3-5 days each time the need arises

🥘 A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly

🧘🏽‍♀️ Wellness perks: access to a nutritional coach and fitness subsidies to build a healthy lifestyle

👩🏾‍🏫 Personalized Spanish coach

🌟 Awesome opportunity to join a company that is looking to change how we eat and how chefs work!

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