Director of Product Development & Marketing, Supplements

About You

The Director of Product Development and Marketing, Supplements is a key member of the Product Development team, overseeing the 3-year pipeline of product development for multi-factorial supplement products. This role reports to the Vice President of Product Marketing & Innovation.  The Director of Product Development and Marketing will develop a strategic roadmap for brand growth and will manage the end-to-end development and marketing communication with their team.

This role will work closely with the Director of Product Development and Marketing, Topicals and with cross functional partners across Brand Marketing, Supply Chain, R&D, and Scientific Affairs, as well as managing the vendors and manufacturers for all new developments in an accelerated timeline.

Responsibilities: 

• Work with VP to define the brand’s product development and marketing objectives in multi-targeted supplements for strategic brand growth
• Manage roadmap product development strategy to support the brand's strategic direction, including focus in fast-growing categories and subcategories, hero products, and brand-building channels
• Proactively remain on top of the fast-moving competitive and market landscape to identify key areas to win
• Alongside the Director of R&D, drive and execute the formulation of efficacious products with strategic vision, including desired benefits, COGs targets, formula validation, and sustainable sourcing
• Collaborate with Supply Chain and R&D to review and approve ingredient vendors 
• Own the product packaging process for all new products and existing product optimizations with strong cross functional collaboration (supply chain, brand marketing, Legal and regulatory, creative, safety & quality)
• Identify and execute on white space opportunities based on findings across consumer insights, social listening, CRM data and from other industries, providing input into the strategic  product development calendar
• Develop product and marketing claims requests to have clinical studies conducted by Scientific Affairs through final approval (Regulatory and Legal)
• Train marketing cross functionals on final claims and benefits of product assortment
• Lead the product brief process, working closely with the Science and Clinical teams and gaining approval from senior leadership to develop products with advanced technologies, the best ingredients and unique points of difference
• Ideate, prepare and present upfront planning process documents including COGS, sales price, development timelines and competitive reviews for leadership approval on product recommendations
• Lead launch activations, closely collaborating with Packaging Design, Supply Chain and Brand Marketing, including a full Go-to-Market strategy
• Identify areas of improvement for current products’ experience and continuously improve the packaging and welcome experience for new and existing customers

Requirements:

• Bachelor’s degree required, PhD is a plus.
• 8+ years experience in ingestible supplement product development 
• Demonstrated ownership of programs, embracing strategic vision as well as excellence in execution.
• Experience in direct report management.
• Must be able to build and lead a growing team.
• Must be a team player; possessing the ability to build and nurture strong relationships and gain the respect of members of internal and cross-functional teams.
• Must possess excellent oral and written communication, analytical, and creative skills.
• Must be flexible and determined, possessing the ability to handle a multitude of projects and the willingness to put in the time necessary for success.
• Fosters an encouraging, respectful, team-oriented organization.