Director of Product Marketing

About Us

BiggerPockets is the leading resource for anyone looking to succeed in real estate investing. We offer content, tools, and a community of 2,000,000 members to help people avoid mistakes; learn valuable tips; find partners, deals, and financing; and make the best investment decisions.

Our mission at BiggerPockets is to help people achieve financial freedom through real estate investing. Since 2004, we’ve helped investors get their first (or next) deal through a unique combination of immersive education, deal analysis tools, and a supportive community!

About the Role

The Director of Product Marketing will be a key leader in our business with responsibility for driving engagement and conversion funnels across core business lines: membership, marketplace, publishing, and events.

You’ll inspire and lead a team of marketers in the development and implementation of strategic multi-channel customer marketing programs that engage and convert our members.

Reporting to the Senior Director of Marketing, your key responsibilities include:

• Develop plans to meet revenue targets
  • Partner with GM of Marketplace, GM of Publishing, and Head of Product to understand P&L and product roadmaps and develop strategic marketing plans in support of revenue targets
  • Develop frameworks to evaluate Marketing efficacy for each business line and identify where resources should be allocated to maximize overall (vs business line) revenue performance
  • Operationalize planning and execution of campaigns across a matrixed channel ownership landscape → Media/Content Team (SEO, Podcast, YouTube, Blog), Product (Site), Growth Marketing (paid media, PR, content marketing) and Email Marketing.
• Level up lifecycle marketing frameworks in partnership with Product and Business GMs
  • Align on F30 user goals and develop coordinated onsite/offsite onboarding experiences that maximize engagement and conversion.
  • Develop a highly effective and scalable approach to maximize revenue across multiple business lines (Pro subscriptions, Bootcamp enrollments, BPCON ticket sales, Marketplace leads (agent, lender, property management), and Publishing book purchases)
• Develop targeting, product positioning, messaging, and marketing strategies to drive revenue growth across three core business lines:
  • Free and Paid Membership products, which provide content, community, and tools to support investors throughout their investing lifecycle
  • Marketplace products, which connects users with investor-friendly agents, lenders, property managers, etc.
  • Publishing products, which include 30+ books that span real estate investing, business, and FI/RE mindset topics
• Define the strategy and lead the implementation of our first segmentation strategy
  • Map out user marketing journeys, define key user segments, and identify opportunities to drive growth throughout the user lifecycle
  • Partner with product, engineering, and business intelligence teams on identifying and capturing data for segmentation initiatives
  • Shift our marketing strategy from batch-and-blast to a right-user, right-product, right-time approach and demonstrate the BiggerPockets marketing organization is capable of personalizing and segmenting marketing in a scalable way.
• Develop Marketing strategies that fuel growth by “fishing outside of our pond”
  • Effectively identify new growth channels and scale profitable paid media campaigns, in partnership with the Director of Acquisition & Growth
• Constantly create new opportunities for high ROI investment through coordinated optimization, aggressive testing, innovation and channel expansion that pushes the efficiency curve to new boundaries, removes friction from the user journey, and delivers a positive customer experience
• Develop a team of exceptional marketing leaders, creating a high impact, high performing organization that loves our customers, thrives on data, and embraces constant learning and innovation

Requirements

About You

• 8+ years of experience in product marketing, integrated marketing, or growth marketing, with demonstrated experience developing and analyzing product acquisition efficiency and effectiveness
• Multi-Channel marketing experience: You've been there, done that, and have learned how to successfully leverage paid media, email, podcast, YouTube, and content marketing to drive growth
• You’re a matrix maven: You’re energized by matrixed collaboration, can deftly figure out the best way to put puzzle pieces together, and understand how to navigate building relationships while driving results
• You embrace dotted lines: You know how to partner with business line owners (GMs) to support their business objectives, filter ideas through a marketing 80/20 lens, and proactively communicate on performance, updates, and issues.
• You're a data nerd: You can interpret and storytell around data.
• You test, learn, and try again: You have deep experimentation experience and mindset with a proven track record of executing A/B tests, optimizing campaigns and translating data into insights
• You have a growth mindset: your experience can help us lay a solid foundation, and your curiosity and commitment to growth will take us to the next level.
• You get energized by your team and love fueling their growth: You are a widely admired manager and developer of people and have 5+ years of management experience.
• You’ve had meaningful experience with B2C lead funnels, subscription businesses and/or marketplaces.

LOCATION: Remote - US based

SALARY: The salary range for this job position is $135,000 - $145,000 based on experience, plus a 10% bonus potential.

BiggerPockets is proud to be an EOE/Veterans/Disabled/LGBTQ+ employer.

We celebrate, support, and encourage being different for the benefit of our team members and community. We do not discriminate on the basis of race, color, religion, age, sex, gender identity, sexual orientation, national origin, political affiliation, marital status, non-disqualifying physical or mental disability, genetic information, membership in an employee organization, retaliation, parental status, veteran status or other non-merit factors.

We celebrate diversity and are committed to creating an inclusive environment for all team members. All employment offers are decided on the basis of qualifications, merit, and business need.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Benefits

BENEFITS

• Medical, dental, and vision benefits
• Office snacks & beverages
• Tuition reimbursement & career development
• Dog-friendly office
• 401k package
• Paid parental leave
• Flexible Paid time off
• 12 company-paid holidays per year
• Community service & volunteer opportunities
• Amazing team & fun culture with lots of team events
• Learn more about real estate investing