Director of Product Marketing

Are you enthusiastic about technology products, love taking new products to market and creating affinity for cutting edge technologies? DataVisor is looking for an hands-on experienced director of product marketing to support our go-to-market messaging, positioning, and strategy for our solutions. This role will work closely with stakeholders to identify, implement, and execute the go to market strategy. This includes identifying the market opportunity, developing marketing messaging and content, and enabling our field and channel partners.

Key Responsibilities

Messaging and positioning

• Understand target customers, their needs, and create messaging to meet those needs
• Incorporate messaging in product marketing collateral - Decks, product sheets, eBooks etc.,
• Work with content creation team to deliver compelling value proposition and thought leadership

Go to market

• Lead the GTM launch planning and execution for products and new features,
• including messaging, internal/external communication, sales tools, collateral, web content, etc.
• Drive post-launch marketing programs to scale product growth

Sales enablement

• Work with product, demand gen and content marketing to build the story and product marketing content
• Provide training and build content, assets, and tools including sales presentations, product one pagers, webinars, and compettive briefs
• Train the sales team on product positioning, competitive/market trends, and product features
• Conduct customer interviews to capture content for case studies and video testimonials
• Monitor competitive landscapes/positioning and market trends/threats

Requirements

• 10 years of experience in technology with at least 3 - 5 years marketing experience post MBA.
• Experience in AI, Fraud in financial services product marketing is a plus
• Proven experience developing a range of product related content types to support key influencer and decision maker personas across their buyer's journey
• Experience working with and influencing cross-functional teams
• Excellent verbal and written communications skills, including presentation skills

Your Keys to Success

• Ability to build relationships and influence cross-functionally to get things done
• Self-starter who enjoys working in a fast-paced, collaborative, and innovative start-up environment.
• Be ready to move quickly, think on your feet, and adapt to a fast-paced environment

Benefits

• We offer a flexible schedule with competitive pay, equity participation and health benefits, along with catered lunch, company off-sites, and game nights, as well as the opportunity to work with a world class team.

About DataVisor

Datavisor is the next gen fraud detection platform based on cutting edge AI technology. Using proprietary unsupervised machine learning algorithms, Datavisor helps restore trust in digital commerce by helping businesses proactivity detect and take action on fast evolving fraud patterns. Combining advanced analytics and an intelligence network of more than 4B user accounts globally, Datavisor protects businesses against financial and reputational damage and is deployed across a variety of industries, including financial services, e-commerce, social platforms, telecom and insurance.

DataVisor is a well-funded Series C company, led by NEA and Sequoia and is recognized as the Top 25 Machine Learning Startups to Watch by Forbes and Tech Companies to Watch by WSJ.