Director of Product Marketing

About Gusto

Gusto is a modern, online people platform that helps small businesses take care of their teams. On top of full-service payroll, Gusto offers health insurance, 401(k), expert HR, and team management tools. Today, Gusto offices in Denver, San Francisco, and New York serve more than 300,000 businesses nationwide.Our mission is to create a world where work empowers a better life, and it starts right here at Gusto. That’s why we’re committed to building a collaborative and inclusive workplace, both physically and virtually. Learn more about our Total Rewards philosophy.

We're looking for a senior strategic, growth-oriented Product Marketing leader to accelerate the adoption and growth of Gusto.  

What you'll do:

• Lead Product Marketing Initiatives: Operates at the highest strategic product marketing level, driving cross-functional priorities with a forward looking orientation, supported by research, data analysis, enabled by big picture thinking and a get it done attitude.
• Strategy and Planning: Work with Sales, Product, and Marketing teams to develop and execute a plan that delivers product/market fit that surpasses monthly, quarterly, and annual revenue targets. We need someone who can not only think product, but who can directly support revenue growth initiatives.
• Deliver GTM Function: Work closely with our Revenue teams (Sales/Marketing) to support our GTM strategies that can help us optimize our approach, process, and/or offering to better match prospect’s needs and intent. 

Here's what we're looking for:

• 15+ year track record of success driving product marketing strategies, growth strategies and programs of significant scale (e.g. >$100M in annual revenue), and launching and scaling products or markets
• Has relentlessly high standards
• Mastery of influence with or without authority, led by data -- a cross-functional champ
• Comfort in reporting up, out, across to any level
• Decisiveness and proactive communication
• Detail orientation (program management a plus)
• Prior experience working across sales and marketing to drive revenue goals
• Strategic thinking combined with a “roll up the sleeves” doer attitude
• Experience in new and emerging business is a plus
• Strong product marketing chops, and an ability to apply that strategic thinking to revenue driving activities
• Experience with HR and/or FinTech is a plus
• An influencer that can work well with various groups and levels of the organization, particularly CRO, COO and CFO
• Passionate about Gusto’s mission and the impact we can have on the world

Our base salary cash compensation range for this role is $178,000 to $225,000. Final offer amounts are determined by multiple factors, including candidate experience and expertise, and may vary from the amounts listed above.

Our customers come from all walks of life and so do we. We hire people from a wide variety of backgrounds, not just because it’s the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto. 

Gusto’s mission is to create a world where work empowers a better life. Gusto is a people platform for businesses who care about their people. Our products and services help small and medium business owners onboard, pay, insure, and engage their teams, in one integrated, easy-to-use platform loved by over 300,000 modern employers. Gusto makes taking care of teams a delightful experience, while helping owners manage their bottom line and stay compliant. Gusto has offices in San Francisco and Denver and the company’s investors include Google Capital, General Catalyst, Generation Investment Management, T. Rowe Price, and Fidelity.

Gusto has built the first modern, all-in-one people platform, bringing together Payroll, Benefits, HR and Employee Onboarding under one roof.  We provide a full-service solution including software, expert support, and a variety of business services under one room, designed around our customers. Gusto is growing faster than any other company in its space. In 10 years, we’ve grown to support more than 5% of all employers in the US.