Director of Product Marketing

Verifiable · USA

Company

Verifiable

Location

USA

Type

Full Time

Job Description

About Us:ย 
Verifiable provides industry-leading solutions to automate credentialing and provider network management for the healthcare industry. Our API-first platform is the only one of its kind, connecting directly to hundreds of sources and automating provider data verifications instantly to speed up credentialing and simplify network management.ย 

Weโ€™ve grown to over 100 employees in less than 4 years. Steady revenue growth allowed us to secure a $27M Series B led by Craft Ventures, bringing us to $47M in total funding. See our announcement here!ย 

The Director of Product Marketing role at Verifiable provides an extremely unique opportunity-- directly with the Chief Growth Officer, you'll be hands-on with marketing strategy and execution. The role also provides lots of opportunity for cross-functional collaboration with Sales, Product, Alliances and the CEO to develop strategies that create interest within the market, helping us scale and position Verifiable as a market-disrupting leader.

This is an opportunity to join a fast-growing company with a meaningful mission, passionate team members and inspiring customers. As an early stage company, both the company and role present limitless upside, exposure to new cross-functional initiatives, and the ability to grow.


Responsibilities
  • Mature Product Marketing (and Customer Marketing) as a function at Verifiable by evolving core PMM initiatives into holistic, repeatable programs and growing a high functioning team
  • Own and execute marketing strategies for Verifiable's products and services, including messaging, positioning, launches and go-to-market plans
  • Build out Customer Marketing as a discipline that drives upsell, expansion and retention
  • Conduct market research to identify customer needs, market trends, and competitive landscape, and use insights to inform product positioning, messaging and new product entry
  • Develop and maintain buyer personas and ensure that all marketing materials and campaigns are tailored to specific customer segments
  • Work closely with cross-functional teams to drive product launches, sales enablement, customer adoption, and overall GTM success (win rates, pipe velocity, competitive intel, etc)
  • Develop sales enablement tools and training materials to support the sales team in their efforts to sell Verifiable's products and services.
  • Measure and report on the effectiveness of product marketing efforts and use insights to continuously improve marketing strategies
  • Collaborate with product management and engineering teams to ensure that product messaging and positioning aligns with product capabilities and customer needs
  • Work closely with demand generation and communications teams to develop and execute integrated marketing campaigns


  • Ideal Qualifications
  • 8+ years of product marketing experience in the tech/SaaS industry, extra points for working in Healthcare, Data/API-first, or Salesforce ISV/OEM companies
  • Past tenure at a fast-moving, scaling startup with a track record of success
  • Demonstrated track record of selling department strategy aligned to company goals, measuring outcomes, and developing out a high-performing team
  • Past experience having also managed Customer Marketing as a team or initiative
  • Ability to plan and execute product launches that have a meaningful resonance in the market
  • Excellent presentation and written communication skills
  • A growth mindset to always want to learn, measure, test and improve
  • Ability to set strategy and drive on projects independently and across teams
  • Desire to work collaboratively alongside a passionate team of (remote) coworkers
  • More About Verifiable:
    Our software is used by healthcare companies, payer organizations, and provider organizations like Humana, Modern Health, and Grow Therapy.ย 

    We are an official Salesforce vendor, and the #1 fastest-growing ISV partner on the Salesforce app exchange in 2023.

    We value the many benefits of remote work, so weโ€™re fully distributed across the US and internationally. Weโ€™re not limited by location in finding the best talent to build a world-class team!ย 

    Apply Now

    Date Posted

    03/30/2024

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