Director of Product Marketing

As the Director of Product Marketing, you will become the expert on key personas across B2B (Instawork Partners) and job seeker (Instawork Professionals).  You will develop this expertise through both quantitative and qualitative research to identify insights to refine our messaging, find channels/tactics to drive growth, inform content strategy, and prioritize segments to maximize value to Instawork. You’ll also have fun identifying and executing GTM projects/campaigns focussed on driving marketplace growth.

What You’ll Do

• Lead product marketing across multiple customer segments, becoming the company expert on more than one customer persona (B2B & B2C)
• Build the function, both processes and team
• Launch GTM plans to improve customer adoption, depending on identified strategic priorities
• Develop and improve lifecycle campaigns to automate and optimize onboarding and ongoing engagement across B2B and B2C personas.
• Champion effective content, across multiple media formats, that educates our users
• Work cross-functionally with product, content, demand gen, and other business stakeholders to hit goals

Who You Are

• 10+ years in product marketing, lifecycle marketing, marketing strategy, or consulting.
• Demonstrated success being the first (or second) product marketer on a team, ideally within a startup environment.
• Track record of initiating, planning, and executing marketing campaigns that drive meaningful impact.
• Analytical chops, able to draw insightful conclusions from using business analytic tools and primary research.
• Intellectually curious, empathetic, and driven to solve hard problems
• Ability to thrive in a fast-paced startup environment. Comfortable making decisions amidst ambiguity, a strong bias for action.
• Adept at and enjoy partnering cross-functionally across teams. Bonus if you've managed teams before or mentored junior teammates.
• Passionate about our mission to empower underserved hourly professionals and pioneer the future of work
• Location: SF Bay Area, NYC, LA, Chicago, or Miami

For CA or NY based applicants:

• The base salary range for this position is $160,000 - $200,000
• This position is eligible for equity in the form of stock options
• This position is eligible for Instawork benefits, including:
• A variety of medical, dental, and vision plans with coverage beginning on the date of hire
• Flexible paid time off
• At least 8 paid company holidays annually
• Home office stipend
• Phone stipend
• Commuter stipend
• Supplemental pay on qualified leaves
• Employee health savings accounts (HSA) contribution
• Flexible spending plans
• 401K plan
• Perkspot - discount program through Lumity

A variety of factors are considered when determining someone’s compensation including a candidate’s professional background, experience, and location.  Final offer amounts may vary from the amounts listed above.

Instawork Values

• Bias for Action -- We are a growing team and an evolving product. We want a team of do’ers to drive the company forward, even if it means making decisions with incomplete information or being wrong.
• Act Like an Owner -- Treat this company as though it is your own. Execute on the fundamentals, and act creatively to drive growth. Your ability to drive impact in any part of our company is only limited by your courage and conviction, not your job title.
• Always Be Learning -- We are changing an entire industry. We strive to learn from each other and get better each day, week, and month, so that our team’s learnings can compound and we can all improve, together.
• Empathy, Trust, Candor -- Empathy for our business partners and professionals means we put ourselves in their shoes. Empathy for our colleagues means we are always upfront and honest with each other, which comes from trust.

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