Director of Product Marketing

Yieldstreet is looking for a Marketing Director to lead efforts across product marketing and strategy, go-to-market activities, and marketing campaign ideation & execution. You’ll work to develop on-going and effective marketing campaigns and programs to drive revenue and growth. You will be a key contributor working across the marketing organization, including creative, performance marketing and investment products, as well as the rest of the company.

This role will be based in our NYC office.

What you'll do:

• Support and manage go-to-market (GTM) strategy, planning and execution for new investment products & services 
• Craft and articulate value propositions and messaging to inform marketing initiatives
• Collaborate, build and execute marketing campaigns to support business needs and increase customer wallet share
• Own core pages across the website, including homepage and marketplace and drive their evolution to improve customer conversion and investments
• Develop investor-facing marketing assets to support our investment product messaging such as product videos, emails, website copy and blog posts
• Drive strategy around product positioning for existing investment products and new product launches
• Articulate value propositions and messaging to inform initiatives and product launches
• Partner cross-functionally to assess market needs and opportunities, validate with clients, define value propositions and marketing/industry positioning
• Train and support the internal teams team to articulate our product value and competitive advantage
• Track and analyze the performance of the product marketing team efforts against KPIs to optimize business outcomes and foster continual innovation
• Conduct comprehensive market research to understand our investors, current market trends, the competitive landscape, and key investor insights
• Own the development of investor-facing marketing assets to support our investment product messaging such as product videos, emails, website copy and blog posts

What you’ll need:

• 8-12+ years of marketing experience, preferably with experience in product, campaign or brand strategy marketing with retail consumer focus
• Bachelor's degree or equivalent experience 
• Experience with determining product-market fit and delivering products to market
• Proven experience launching new products 
• Ability to lead and communicate cross-functionally with other departments
• Strong organizational and analytical skills 
• Excellent written and verbal communication skills; ability to distill complex concepts into clear and compelling messaging
• Strong ability to plan and execute on multiple projects simultaneously

Compensation:

• HIRING SALARY RANGE: $170,000+ (Actual salary to be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.) Compensation package also includes generous benefits, bonus, and equity.

About Yieldstreet

Yieldstreet is building the largest global digital wealth management platform to change the way wealth is created. With an investor-first approach, our investor community builds a diversified portfolio of investments outside of the stock market to generate passive income. Yieldstreet is giving unprecedented access to asset classes such as Real Estate, Marine, Legal, Art & Commercial. We’re headquartered in New York City with offices in Brazil, Argentina, Malta, Greece and Miami.

Benefits

We offer an attractive market compensation and a stock option plan, health and medical benefits, weekly Team lunch, wellness credit, L&D stipend, 401k Match, Commuter benefit, Life insurance, Sabbatical and unlimited PTO!

This is an opportunity to work with a group of diverse, smart, and friendly people from 8 different countries who speak a total of 17 different languages. Our team is made up of successful entrepreneurs with combined exits of over $1B, and we get social with each other during happy hours, exercise classes and team off sites! We're located in a beautiful new office in Midtown, our building is close to most major subway lines.