Director of Product Marketing, Equity Management

In this role, you will lead marketing for Carta’s core Equity Management products and services. Over 30,000 startups have grown on Carta from issuing equity to their first hires all the way to preparing for an IPO.

As a member of Carta’s Product Marketing team, you will be connecting users to the products they build their companies on. The ultimate role of a product marketer is to liaise between internal teams (Product, Sales, Business, Development, etc) and the end-user. As a product marketer you are an expert on the user and their needs. 

Our team is focused on three things: 

• Improving product roadmaps by serving as the voice of the customer
• Driving adoption and utilization of new & existing features 
• Aligning and enabling internal teams to tell the right story about Carta’s products 

This is a foundational role on our Product Marketing team. You will be working with a team of product marketers focused on building great products and tools for our customers to build on.

• Defining Carta’s market positioning within the Equity Management space.
• Crafting Carta’s Equity Management product narrative in partnership with Brand Strategy
• Working with our Growth Strategy team to report out on goals, measure performance, and identify optimization opportunities
• Overseeing the creation and execution of go-to-market plans for Carta’s Equity Management products & features

A successful PMM for this role would likely have:

• 10+ years of Product Marketing experience
• 3+ years of people management experience
• A deep understanding of the private markets ecosystem and the current market landscape
• Motivation to work collaboratively in a fast-paced, ever-changing environment
• Taken products and teams from zero to one 
• Creative problem solving skills. Someone who can diagnose problems, isolate them into their component parts, and drive towards creative solutions
• Excellent communication skills with the ability to distill complex thoughts and strategies into simple, actionable recommendations, especially to executives