Director of Product Marketing (Remote)

Headquartered in Denver, Colorado with additional offices in Arizona and California, FRONTSTEPS is a SaaS company with a full stack Management Company software platform that allows communities to be safe, informed and efficient. More than 23,000 communities nationwide - that's 4.4 million homeowners - are covered by FRONTSTEPS services! We deliver solutions that simplify how management companies, homeowner associations, builders, and security & patrol experts build, connect, operate, and secure modern communities. With a focus on mobile-first technology and best-in-class integrations, our products make it easy for community leaders and homeowners to communicate, collaborate, and drive more prosperous and financially sound communities.
FRONTSTEPS is guided by the core values of 1) developing our people, 2) taking care of the customer at all times, 3) moving with purpose and urgency, 4) being open, honest, and transparent, 5) innovating and failing forward, and 6) being courageous.
POSITION OVERVIEW
The Product Marketing Director is responsible for ensuring our sales team and customers are well-equipped to take our SaaS products to market successfully. Sitting at the intersection of the Sales, Marketing, and Product organizations, this position leads asset development and strategy development to effectively deliver our solutions to market. This position will be fluent with the competitive landscape and broader technology trends and will be able to synthesize this knowledge into data-driven and compelling product marketing that delivers business results.
REMOTE OPPORTUNITY
This role is eligible for remote work. Occasional travel may be required.
SPECIFIC RESPONSIBILITIES

• Work cross-departmentally with Marketing, Product, Sales, and Customer Success teams ​ to achieve key strategic goals
• Maintain a cohesive and consistent brand image that attracts customers and partnerships
• Proactively understand each product in-depth and the key features and roadmaps to create
• product position messaging, and Go To Market strategy
• Analyze, understand, and socialize competitive intelligence while generating competitive marketing collateral for Sales, Product, and Customer Success teams
• Build buyer personas and pain points and educate the Marketing, Sales, and Customer Success teams ​on those identities
• Establish analytical and quantitative Marketing and Success Metrics to drive improved revenue performance
• Collaborate with the Demand Generation team to create campaigns that will drive new prospects for the sales team and cross-sell opportunities for the existing client base
• Guide and direct the Creative Team to deliver marketing assets and sales enablement materials ​
• Actively identify and mitigate risks that could have a negative impact (revenue or time) on the product budget, timeline, or deliverables
• Promote a culture of positive accountability to their tasks, providing guidance and leadership and some tactical involvement to ensure successful and on-time completion
• Performs other related duties as requested by leadership

SKILLS & QUALIFICATIONS

• Bachelor's degree in Marketing, Business, or related field, or equivalent experience and training.
• 5 - 7 years of experience in a Mid to Senior level Product Marketing Role in a B2B start-up
• Proven leadership skills with the ability to motivate and inspire people outside of a direct reporting structure
• Comfortable utilizing modern CRM, Project Management, and communications systems like Salesforce.com, Monday.com, Marketo, Microsoft Office, PowerBi
• Must be a player-coach, wearing both "execution" and "strategic" hat
• Communication proficiency in person, video, email, or chat to take complex problems and simplify for the audience
• Ability to manage, prioritize and execute multiple projects in parallel
• Results driven with knowledge of the KPIs to drive pipeline across the business
• Strong proficiency with sales and agile product processes for Software as a Service (SaaS)
• Extensive sales/marketing experience developing and validating position, category creation, messaging, and competitive segmentation for GTM strategies

The salary range for this position is $100,000 - $150,000.
Benefits include the following:

• Medical, Dental, and Vision
• Company sponsored Life Insurance
• Voluntary Short-Term Disability, Long-Term Disability, and Life Insurance
• FSA/HSA
• Paid Time Off
• Sick Time
• Internet Reimbursement
• 401k match

FRONTSTEPS is proud to be an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.