Director of Revenue Marketing

The Director of Revenue Marketing is an innovative and energetic leader, with a knack for empowering high performing teams and an ability to get things done. Reporting to the Vice President, Revenue Marketing, this role is accountable for creating and executing a scalable marketing strategy to achieve new business pipeline and revenue targets. The Director of Revenue Marketing plays an integral role in driving revenue growth for the company across all channels and geos. This is a highly visible global role in the organization, responsible for the development and implementation of effective demand generation programs with an emphasis on lead generation, net new pipeline creation and nurturing prospects/customers along the buyer's journey.

As a key member of the Revenue Marketing team, this team is accountable for KPIs and quotas that align to sales revenue goals and encompass all sources of pipeline generation. Top areas of focus are tracking the impact of marketing programs on pipeline values, average deal size and close rates globally and by segment.

Duties included, but are not limited to, the following:

• Partner with sales on customer acquisition strategy and operational marketing to deliver on net new accounts and pipeline and revenue targets.
• Forecast, measure, analyze and report on the impact of demand generation and account based marketing activities on sales pipeline and closed business.
• Work with product management to define differentiation, positioning, and a streamlined value proposition that is clearly understood both internally and externally.
• Analyze the market opportunities and define ways to boost market share, considering such things as customer segmentation, industry segmentation and customer acquisition costs.
• Collaborate and drive alignment across an array of internal teams (such as Sales, Product Management, Marketing) to develop compelling campaign value propositions, positioning and messaging framework.
• Be the expert for product go-to-market initiatives-maintaining a deep understanding of the market landscape, trends, competitor capabilities, and customer use cases.
• Plan and manage product launches that showcase the brand to customers, prospects, analysts, and internal partners.

• Drive clear and constant communication of goals and success metrics to the organization to ensure consistency and accountability with end-to-end reporting and analytics
• Ensure highly productive relationship with Sales, forging exemplary communication and aligning on campaign and target account strategy

Company Description

Identiv is a public company (INVE) and community of professionals dedicated to software-enable the entire physical world, making it as convenient, responsive, connected, and secure as the digital world. Our Operational HQ is in Santa Ana, CA and we have employees in many different parts of the USA and Europe, Australia, India, Canada, and Mexico. Our team is world-class and our work is meaningful.

We have 40 years in the industry and are a global digital security and identification leader in the Internet of Things (IoT). Our innovative product and solutions platform encompasses radio frequency identification (RFID) and near field communication (NFC), cybersecurity, and the full spectrum of physical access, video, and audio security. Our team develops, builds, and manufactures the technology that verifies frictionless access and anywhere operations, protects identities from malicious attacks, secures intellectual property, and drives IoT innovation.

At Identiv, everyone matters, and everything we do matters. We believe having the best people in the most exciting, aligned, relevant, and empowered roles with clear missions, goals, and metrics, is the key to our success.

Our Values

Our key values are accountability for our commitments; respect for and support of all of our people at all times in all ways; customer orientation at all times, not just as words but as a true passion and feeling of obligation; always looking for better, more effective and efficient ways to do anything, because that serves our customers and helps us meet and exceed our commitments and drive the mission.

What Sets Us Apart

• Community: Working with other great people is one of the biggest factors that influences our happiness at work. We know our worth is as rich as our community of people. We hire those who are passionate about their work, love to find solutions, and like to have fun doing it.
• Innovation: We are technology futurists collaborating to build the world of today while thinking of tomorrow.Our team of innovators presents visionary thinking on challenges, shaping ideas, recognizing the potential for improvement, communicating openly, and inspiring colleagues and business partners.
• Accountability: We hold 40+ years of industry leading experience in security, digital identity, and the IoT.Our people are of upstanding character and good work ethic; they are honest, dependable, loyal, inclusive, and respectful of others. We own all we do, win or lose, and learn and grow from each experience.
• Impact: Impacting positive change. Not only do our employees get to build a better tomorrow by working on innovative technology, they also get to build a better workplace by providing feedback to leadership while truly being heard.
• Authenticity: We make complex technology accessible to everyone from experts to beginners.Our employees feel safe, secure, and comfortable showing up as themselves. They are appreciated and valued for who they are and they know their ideas and opinions are heard by the team.
• Talent: Allowing people to thrive. When people have the opportunity to do a job they are naturally gifted at and trained to do, they enjoy their work, find it stimulating, and want to grow in their roles.

Requirements

• 8+ years' experience in marketing within a SaaS, technology sector or global manufacturing.
• BS Degree in a marketing or a business-related field, MBA preferred.
• Excellent program/project management skills with ability to drive sophisticated strategic marketing and marketing operations initiatives.
• 5 years' experience managing marketing analytics with a track record of successful lead generation, nurturing and integrated account-based marketing campaigns.
• Experience in B2B online marketing tactics and marketing automation tools
• Ability to communicate and work with other internal departments.
• Ability to work independently with minimal management supervision and as part of a team.

Performance Indicators

Content Engagement

Average Unaware to Prospect Velocity (Conversion Rates)

Sales Accepted Opportunity (SAO) Attainment

MQL Attainment and pipe to spend for campaigns

Net New Accounts

Marketing sourced pipeline and revenue

Benefits

At Identiv, we believe in the importance of pay equity. Your base salary is an important part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. Your salary/compensation will be determined based on factors such as geographic location, skills, education, and/or experience.

In the spirit of pay transparency, the base salary range for this position is between $100,000 - $130,000 annually.

Total compensation package includes:

Competitive Base Pay

Fidelity 401(k) + Company Match

10 Company Paid Holidays

6 Days of Sick Pay

Unlimited/Discretionary Paid Time Off for Exempt employees

Medical, Dental, & Vision Insurance

FSA/HSA

Supplemental Life Insurance, AD&D Insurance, and Dependent Care plans

A range of discounted products and free services

Identiv recommends those who feel they may be overqualified or out of range to apply as accommodations may be up leveled for an extraordinary candidate.

We believe in the importance of hiring the finest qualified people, and to that end, and being mindful of our responsibilities to our employees and customers, all offers of employment are contingent upon the results of a confidential pre-employment background check. Identiv is an Equal Employment Opportunity Employer that is committed to inclusion and diversity. We also take affirmative action to offer employment and advancement opportunities to all applicants, including minorities, women, protected veterans, and individuals with disabilities. Identiv will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation or that of other applicants. Identiv, Inc. abides by the requirements of 41CFR 60-300.5(a) and 60-741.5.