Director of Revenue Marketing - Cary, NC - Hybrid

Director of Revenue Marketing - Cary, NC - Hybrid

Here at Siemens, we take pride in enabling sustainable progress through technology. We do this through empowering customers by combining the real and digital worlds. Improving how we live, work, and move today and for the next generation! We know that the only way a business thrive is if our people are thriving. That's why we always put our people first. Our global, diverse team would be happy to support you and challenge you to grow in new ways. Who knows where our shared journey will take you?

About Enlighted

Enlighted is human-centered proptech company that creates positive transformation wherever space, people and work meet through our industry leading technology. We empower organizations with this technology to transform physical spaces into regenerative places that fuel positive impact for people, portfolio, and our planet.

We are looking for a Director of Revenue Marketing to lead the strategic growth initiatives for the Enlighted brand. This role includes driving customer acquisition, retention, and expansion through innovative, comprehensive marketing strategies. The Director of Revenue Marketing will provide leadership across the marketing function, aligning departmental goals with corporate objectives and ensuring the scalability of our marketing efforts. This is a Hybrid position based in Cary, NC.

You'll make an impact as you:

• Develop and implement a comprehensive revenue marketing strategy that aligns with the company's long-term goals, incorporating Account-Based Marketing (ABM) to target key accounts and sectors effectively.
• Lead the planning and execution of promotional campaigns and strategic partnerships, ensuring they meet the brand's growth objectives. Use ABM tactics to create personalized engagement strategies for high-value accounts.
• Direct management of Google Ads, LinkedIn Ads, and comprehensive SEO strategies to enhance online presence and lead generation.
• Collaborate closely with Sales Development and Sales Operations teams to ensure seamless integration of marketing strategies with sales objectives. Oversee the management of Salesforce processes to enhance lead flow and track revenue impact directly from marketing efforts.
• Oversee and enhance the performance of the Sales Development Representative (SDR) team, ensuring strategic alignment with marketing campaigns and objectives, and coaching on best practices in lead generation and follow-up.
• Use advanced data analytics to inform marketing decisions, optimize campaign strategies, and report on success metrics to partners, focusing on revenue impact and customer engagement.
• Spearhead the development of content strategies that effectively communicate the brand's value proposition, tailored to diverse buyer personas across various stages of the customer journey, with a special focus on key accounts.
• Mentor and develop a successful marketing team capable of driving complex marketing strategies. Foster an environment of continuous improvement and innovation.
• Act as the primary marketing liaison to internal and external partners, ensuring clear communication and alignment on business objectives.

You'll win us over by having the following qualifications:

Basic Qualifications:

• 8+ years of Digital marketing or growth marketing expertise, with direct experience leading strategic marketing efforts at a high level.
• Bachelor's degree required.
• 2+ years of experience in Salesforce, Google Ads, SEO/SEM, and email marketing platforms such as Pardot.
• Legally authorized to work in the United States on a continual and permanent basis without company sponsorship.

Preferred Qualifications:

• MBA or advanced degree.
• Experience with WordPress.

You'll benefit from:

• Siemens offers a variety of health and wellness benefits to our employees. Details regarding our benefits can be found here: https://www.benefitsquickstart.com/siemens/index.html
• The pay range for this position is $98,980 - $168,680 and the annual incentive target is 10% of the base salary. The actual wage offered may be lower or higher depending on budget and candidate experience, knowledge, skills, qualifications, and premium geographic location.

Create a better #TomorrowWithUs

About Siemens:

We are a global technology company focused on industry, infrastructure, transport, and healthcare. From more resource-efficient factories, resilient supply chains, and smarter buildings and grids, to sustainable transportation as well as advanced healthcare, we create technology with purpose adding real value for customers.

Our Commitment to Diversity, Equity, and Inclusion:

We value your unique identity and perspective. We are fully committed to providing equitable opportunities and building a workplace that reflects the diversity of society. Come bring your authentic self and create a better tomorrow with us. Learn more about our commitment to DEI here.

Protecting the environment, conserving our natural resources, fostering the health and performance of our people as well as safeguarding their working conditions are core to our social and business commitment at Siemens. They are an integral part of our Business Conduct Guidelines and our corporate strategy.

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Equal Employment Opportunity Statement

Siemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.

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