Director of SEO

About the Role

We are seeking a highly motivated and experienced Director of SEO to lead our organic search strategy and execution. You will be responsible for developing and implementing a comprehensive SEO roadmap that drives significant organic traffic growth and contributes to Apollo.io's revenue goals. This is a high-impact role where you'll have the opportunity to own and scale our SEO program (and team) leveraging your expertise in technical SEO content strategy and programmatic SEO.

Responsibilities:

• Define and implement a data-driven SEO strategy that aligns with Apollo’s business objectives driving significant organic traffic and user acquisition.

• Conduct regular technical SEO audits identify and resolve technical issues and ensure our website is optimized for crawlability indexability and performance.

• Identify and capitalize on opportunities to scale our SEO efforts through automation content templating and efficient content production workflows.

• Collaborate with the content team to develop and implement a content strategy that aligns with SEO goals ensuring high-quality optimized content.

• Develop and execute a link-building strategy to increase domain authority and improve organic rankings.

• Track key SEO metrics analyze data to identify trends and opportunities and provide regular reports to stakeholders on SEO performance and progress.

• Continuously research and stay up-to-date on the latest SEO trends algorithm updates and best practices.

• Work closely with cross-functional teams including marketing product engineering and sales to ensure alignment and maximize SEO impact.

• Recruit mentor and lead a team of SEO specialists fostering a culture of collaboration and continuous improvement.

Qualifications:

• 7+ years of experience in SEO with a proven track record of success in driving organic traffic growth and achieving SEO goals ideally within a B2B SaaS environment.

• Deep understanding of all facets of SEO including technical on-page off-page and content strategy.

• Strong experience with programmatic SEO including keyword clustering content templating and automated content generation.

• Expertise in using SEO tools such as Google Search Console Google Analytics Screaming Frog Ahrefs/SEMrush and others.

• Experience in developing and executing international SEO strategies including website localization hreflang implementation and multilingual keyword research.

• Excellent analytical and data interpretation skills with the ability to extract insights from data and translate them into actionable strategies.

• Strong communication and collaboration skills with the ability to effectively communicate SEO concepts to both technical and non-technical audiences.

• Proven ability to lead and manage a team of SEO professionals providing guidance mentorship and support