Director of SEO

About the Role

We are seeking a highly motivated and experienced Director of SEO to lead our organic search strategy and execution. You will be responsible for developing and implementing a comprehensive SEO roadmap that drives significant organic traffic growth and contributes to Apollo.io's revenue goals. This is a high-impact role where you'll have the opportunity to own and scale our SEO program (and team), leveraging your expertise in technical SEO, content strategy, and programmatic SEO.

Responsibilities:

• Define and implement a data-driven SEO strategy that aligns with Apollo’s business objectives, driving significant organic traffic and user acquisition.
• Conduct regular technical SEO audits, identify and resolve technical issues, and ensure our website is optimized for crawlability, indexability, and performance.
• Identify and capitalize on opportunities to scale our SEO efforts through automation, content templating, and efficient content production workflows.
• Collaborate with the content team to develop and implement a content strategy that aligns with SEO goals, ensuring high-quality, optimized content.
• Develop and execute a link-building strategy to increase domain authority and improve organic rankings.
• Track key SEO metrics, analyze data to identify trends and opportunities, and provide regular reports to stakeholders on SEO performance and progress.
• Continuously research and stay up-to-date on the latest SEO trends, algorithm updates, and best practices.
• Work closely with cross-functional teams, including marketing, product, engineering, and sales, to ensure alignment and maximize SEO impact.
• Recruit, mentor, and lead a team of SEO specialists, fostering a culture of collaboration and continuous improvement.

Qualifications:

• 7+ years of experience in SEO, with a proven track record of success in driving organic traffic growth and achieving SEO goals, ideally within a B2B SaaS environment.
• Deep understanding of all facets of SEO, including technical, on-page, off-page, and content strategy.
• Strong experience with programmatic SEO, including keyword clustering, content templating, and automated content generation.
• Expertise in using SEO tools such as Google Search Console, Google Analytics, Screaming Frog, Ahrefs/SEMrush, and others.
• Experience in developing and executing international SEO strategies, including website localization, hreflang implementation, and multilingual keyword research.
• Excellent analytical and data interpretation skills, with the ability to extract insights from data and translate them into actionable strategies.
• Strong communication and collaboration skills, with the ability to effectively communicate SEO concepts to both technical and non-technical audiences.
• Proven ability to lead and manage a team of SEO professionals, providing guidance, mentorship, and support