Director of Social/Engagement

Director of Social/Engagement

With more than 3,000 employees across the nation, Hearst Newspapers publishes 24 dailies and 52 weeklies, including the San Francisco Chronicle, Houston Chronicle, San Antonio Express-News and Albany Times Union. We believe in the power of local news and we're building teams to help elevate our journalists' impact in the communities we serve.

We seek a Director of Social and Engagement for our subscription sites who is passionate about local news, journalism, and service to our communities. In this role, you'll develop and lead a cross-market social and engagement strategy, working with newsroom leaders to grow and execute against audience goals, subscription goals and reader needs.

Responsibilities

• Oversee the best practices and strategy on the use of social media platforms and track HNP overall performance and growth.
• Regularly meets with newsroom partners on insights, actionable takeaways, opportunities and any hands-on trainings needed to grow off-platform channels in order to drive audience and engagement.
• Establishes regular communication and is the main editorial partner lead with social platform partners to keep HNP newsrooms current on the latest tools, products and updates on platforms.
• Collaborates with newsrooms on optimizing curation and content strategies for social platforms.
• Works to define success and set goals and KPIs for the various social platforms and helps newsrooms establish reporting.
• Partners with marketing on conversion, conversion and promotion efforts and works with sales as needed.

Skillset/Qualifications

• Prior experience overseeing social media strategy and channels.
• Ability to collaborate and work with multiple stakeholders across departments.

• Understanding of audience development, ability to synthesize trends and data to partners.
• Expert in audience analytics platforms (Google Analytics, Chartbeat, etc.) as well as metrics within platforms (Facebook Business Manager, etc).
• A demonstrated understanding of digital content consumption trends both overall and as it relates to social media platforms.
• Excellent communication skills and attention to detail.

The Basics

• This position is full time.
• This position will have a Monday-to-Friday daytime schedule but weekend and evening work may be required as news warrants.
• Remote work friendly. The team is based in San Francisco and New York City, but we can employ in 20 other states, as well.

The Benefits

• Health, dental, vision, disability and life insurance
• 401(k) with company matching
• Mobile phone reimbursement
• Paid training opportunities, including journalism conferences
• Flexible spending account
• Parental leave and support
• Employee assistance program
• Health savings account

As part of its continued efforts to maintain a safe workplace for employees, Hearst Newspapers requires that all employees who receive a written offer of employment be fully vaccinated (as defined by the CDC) against the coronavirus by the first day of employment as a condition of employment, to the extent permitted by applicable law. Hearst Newspapers will consider requests for reasonable accommodations on an individual basis in accordance with applicable legal requirements.

About Hearst

At Hearst, it is our mission to be the most trusted, most respected and most accurate source of news and information in the communities that we serve. We place our readers' interests above all others, and dedicate ourselves to the principles of truthfulness, fairness and independence. We understand that the free flow of accurate information is vital to our system of government and the foundations of our economy.

Come join our world-class digital team!