Director of Strategy, Data & Insights

Reports to: CP Head of Marketing 

The Role: Director of Strategy, Data & Insights

The Director of Strategy, Data and Insights will be responsible for gathering, interpreting and synthesizing and distributing insights and analysis to advise the consumer business unit on best-in-class marketing strategies that drive growth. This proactive and shopper-centric leader will be responsible for sharing unique LTK insights across the CP Marketing team, making strategic investment recommendations to grow daily active users (DAUs), and will oversee the implementation of media MarTech to drive and measure conversion.

Key Responsibilities and Accountabilities:

• Establish quarterly goals, KPIs and OKRs for CP teams using historical data and predictive analytics; with a focus on paid media measurement and organic channel measurement/halo-impact.
• Partner with CP Marketing leaders and SMEs, to identify short- and long-term strategic plans and recommendations to drive DAUs, GMV and/or offset risk.
• Lead the selection and implementation of media MarTech to support consumer and creator investment initiatives; including segmentation tools, ad-servers, and measurement platforms.
• Effectively make a prediction, provide it out with data, and tell a cohesive story with insights the company can use.
• Develop analysis from internal and external data sources, develop competitive benchmarking, and identify trends and disruptive market shifts that support user growth by way of Creators.
• Consider and analyze strategic questions that are core to our business.
• Engage with senior leadership on business challenges and present frameworks, insights and findings to help the company move forward confidently.
• Drive innovation in dashboard offerings, partnering with the Consumer Insights team.
• Operate with a deep, empathetic understanding of our customers.
• Champion team development and expansion across the organization.
• Partner with stakeholders to pilot new initiatives/opportunities, measure results, and optimize outcomes.
• Participate as an active member of the extended leadership team by communicating challenges, opportunities and proposed solutions.

Measures:

• Monthly strategic insights (and distribution)
• Customer segmentation based on identified strategies
• Daily Active Users (at the source level)
• Overall GMV

Professional Characteristics:

• Experience driving consumer marketing strategies and proven in delivering strategies that have profoundly improved business thru digital marketing.
• Able to dig deep into the data and present a compelling and clear insight/outcome.
• Consistently delivers world-class insights from primary and secondary research.
• Customer-first mindset. Deeply understands the needs and sales funnel of the shopper.
• Natural self-starter, excited to manage and continue building world-class scalable service at a high growth company.
• Experience in the retail, B2C, or 3-sided marketplace industries (such as UBER, LYFT, Doordash, etc) is a plus!
• Exceptionally strong project management skills.
• Strong collaborator who can build key connections.
• Analytical approach to decision making.

Requirements:

• 8+ years of experience in data science, strategic marketing or digital media; with an efficiency on social media platforms.
• Proven ability to communicate insights and data to broad audiences (senior leadership to individual contributors).
• Ability to run sophisticated engagements and developing analytical frameworks.
• Ability to analyze and test hypotheses.
• Experience in the field of digital marketing; experience with influencer marketing preferred.
• Bachelor’s Degree in Business; MBA preferred but not required.
• Experience with apps and/or SaaS preferred.
• SQL experience preferred
• Advanced MS Excel skills (Data modeling, advanced formulas, pivot tables, SUMIFS, COUNTIFS, INDEX/MATCH, etc.)
• Track record for building and growing support organizations characterized by customer-centricity and high productivity.
• Strong empathy for customers; employs a customer approach at all times.
• Strong analytical skills; ability to interpret business intelligence to develop strategy and make recommendations.
• Acute attention to detail, allowing you to think big, adapt quickly, and act fast.
• Thrives in a demanding, fast-paced environment.
• Excellent communication skills and presentation skills.