Director of VIP Marketing

We are seeking a Director of VIP Marketing and Retention to join our organization. This position will be responsible for cultivating the premier VIP department both for acquiring new VIPs, creating a great experience for current VIPs, and driving incremental revenue across the entire VIP ecosystem.

*This is a hybrid role based in our Atlanta HQ office.

• Responsible for the management of the top PrizePicks players. Expected to drive significant loyalty increases to those top players.
• Participate in building out the VIP department, with a focus on acquiring new VIPs, hosting existing VIPs, and running the CRM and promotions around all VIPs.
• Align incentives and commissions of the department to drive new VIP acquisition while continuing to promote long-term sustainability of VIP members.
• Define clear, functional responsible gaming initiatives to ensure a safe playing
  environment for all VIP players.
• Collaborate with the Brand and Customer Marketing teams to ensure VIP messaging aligns with the PrizePicks brand voice.
• Collaborate with the Marketing Leadership team to develop PrizePicks’ marketing strategy, ensuring that VIP goals & KPIs are funneling into the broader marketing objectives.
• Create personalized & memorable experiences for VIPs that generate increased brand affinity.
• Conduct surveys and market research to develop deeper understanding of customers, especially commonalities.
• Seek paid & barter partnerships with other complementary entities who can provide valuable experiences, products & services (e.g. All expense paid trips to casino properties, NBA League passes).
• Recommend software solutions as needed. 

• Business/Marketing Bachelor's degree. 
• 5+ years of relevant experience in marketing with a focus on retention/loyalty and/or VIP programs/experiences.
• Vision to create VIP programs that set PrizePicks apart from competitors. 
• Track record of working cross-functionally with other department leaders across marketing and across the broader organization. 
• Strong knowledge of the PrizePicks game mechanics, acquisition costs, and lifetime value.
• Comfortable deriving insights from data and explaining analytical concepts to leadership.
• Thrive in a fast-paced environment and move quickly.
• Member-first mindset.

In addition to your great compensation package, company subsidized medical/dental/vision coverage plans and matching 401(k), we’ll shower you with perks including: 

• Break room with ping pong, endless snacks and in-office lunch once a week
• Unlimited PTO to encourage a healthy work/life balance (2 week min required!)
• Modern work schedule focused on getting the job done, not hours clocked
• Workplace flexibility
• Company and team outings, we encourage a tight-knit workplace
• Generous Maternity AND Paternity leave (16 weeks!)
• Annual bonus & stock options
• Wellness program
• Company equipment provided (Windows & Mac options)
• Annual performance reviews with opportunity for growth and career development