Director of Web & eCommerce

Job Description:
Pluralsight is the technology workforce development company that helps teams build better products by knowing more and working better together. Using our Skills and Flow products, teams can develop critical skills, improve processes and gain insights through data.
We build this exciting product ecosystem by working with smart people and uniting behind a passion for what tech can create. We're a group of good-natured, nimble go-getters dedicated to helping people and businesses build better with technology. That means when we see opportunities to create, we go for it. We don't let the unknown stop us from solving challenges and winning together. And most importantly, we treat each other like adults. If you can see possibilities where others see problems, have candid conversations to ensure all voices are heard and thrive in a collaborative environment, you'll do some of the best work of your career here.
We are looking for a Director of Website Optimization and Ecommerce to lead our team in improving website performance and conversion rates. The ideal candidate will have a strong understanding of website optimization and ecommerce principles, as well as experience with A/B testing, data analysis, and marketing campaigns. The candidate will manage a team and agencies to support the development and testing of the website through organized sprint cycles. The candidate will also proactively collaborate with other marketing and product organizations to improve site performance and drive commerce revenue.

• Discover, validate and document business and technical requirements to build and measure effective compelling information structures and enhancements
• Assess and report on key initiatives and work products vs their expected impact
• Collaborate with testing and optimization colleagues to define relevant, impactful hypotheses for website engagement and conversion

Who you are:

• Motivated to empower cross-functional teams of smart, creative people
• Committed to driving innovation and strategies into collaborative team structure
• You are an inquisitive, critical thinker who is always looking for how things can work better
• You are naturally organized, keeping all the moving pieces organized and moving
• You marshall support from leaders and earn credibility through your expertise on process and systems
• You are an amazing communicator and effective influencer. People trust and follow you
• Desire to maintain a familiarity with new technologies and new opportunities for web development, optimization and personalization
• Ability to juggle multiple initiatives and shift priorities as needed
• A love of data and attention to detail - highly organized and analytical

What you'll own:

• Lead the development and execution of website optimization and ecommerce strategies.
• Manage a team of website optimization and ecommerce experts.
• Work with cross-functional teams to improve website performance and conversion rates.
• Stay up-to-date on the latest trends in website optimization and ecommerce.
• Develop and implement A/B testing and other experiments to improve website performance.
• Analyze website data to identify areas for improvement.
• Report on website performance and optimization efforts to stakeholders.
• Develop and execute marketing campaigns to drive traffic to the website.
• Build and maintain relationships with key partners in the ecommerce ecosystem.

Experience you'll need:

• BA/BS degree preferred
• 8-10+ years experience in digital marketing and ecommerce
• Experience with Web CMS systems (AEM, Sitecore, Wordpress)
• Experience with UI tools (CSS, HTML, JS)
• Experience with commerce and payment technologies (ElasticPath, Stripe, Adyen)
• Experience with web analytics tools (Adobe Analytics, Google Analytics)
• Experience with marketing applications including CRM (Salesforce) and Marketing Automation (Marketo, Eloqua)
• High comfort level with solution and expectation management, reporting, ongoing services assessment, coordination and delivery
• Experience with project management tools (Asana, Jira, Confluence)
• Product marketing experience a plus

Bring yourself. Pluralsight is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age or veteran status.
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