Director, Organic Search

Director, Organic Search

The Role you’ll play:

We are currently expanding our team and in search of a dynamic and accomplished Director of Organic Growth. This pivotal role demands a high level of motivation and expertise to propel our evergreen growth through effective SEO strategies and organic content initiatives. The position presents an unparalleled opportunity to shape the digital presence of our forward-thinking organization, leaving a lasting impact.

About the Marketing Team:

The marketing team at CB Insights is big on team collaboration. Team members are willing to jump in, even if it is out of their job responsibilities and work together to get goals across the finish line. There is never a dumb question, we are always willing to sit down and talk to each other and share our knowledge. The team has a work hard play hard mentality. Hard work is valued and building relationships with team members is equally as important.

Your Main Tasks:

• Develop Acquisition Strategy:
• Create an overall acquisition strategy with a strong emphasis on SEO.
• Identify and prioritize top opportunities, ensuring alignment across product, content, and marketing teams through effective communication and actionable recommendations.
• Work with our Research Teams to Develop a Content Calendar that Drives Growth and Retention
• Orchestrate cross-functional process to amplify and distribute content to drive traffic, leads and opportunities
• Partner with our product teams to publish multiple weekly newsletters 
• Drive subscriber base for newsletter program
• Support Demand team with content plays to help drive latent demand campaigns and conversion nurtures
• Drive Measurable Evergreen Growth via SEO:
• Lead SEO efforts, including content optimization, PR-driven backlinks, strategic keyword research, and on-site technical initiatives.
• Utilize advanced Google search techniques and queries to identify link-building opportunities.
• Leverage qualitative and quantitative data sources to develop and execute a conversion rate optimization (CRO) strategy.
• Manage and Enhance Organic Visibility:
• Manage relationships with external agencies and internal teams to optimize organic visibility.
• Collaborate with content marketing and product teams to create organic content that attracts and converts potential buyers.
• Support & Drive Web Development and Interactive Experiences:

• Build and optimize a media site that drives traffic
• Provide oversight of web development projects, ensuring the creation of amazing interactive experiences that engage prospects and customers.
• Collaborate with web development teams and designers to implement innovative ideas and user-friendly interfaces.

• Educate and Inspire Internal Teams:
• Educate and inspire internal teams to embrace SEO and organic growth strategies.
• Establish a culture of long-term, sustainable SEO practices supported by solid metrics and data.
• Promote Content and Increase Traffic:
• Promote content produced by the content team to increase organic and paid traffic.
• Work closely with content and research teams to orchestrate high volumes of content that drive valuable traffic and conversions.
• Leverage Analytics Tools:
• Utilize analytics tools like SEMRush, Botify, Looker, and A/B testing platforms to measure the impact of content efforts.
• Diagnose opportunities for optimization and drive data-driven decision-making.

What You Bring to the Table:

• Highly Creative and Audience-Centric:
• Experienced in identifying target audiences and devising digital campaigns that engage and convert.
• Action-Oriented:
• Can make quick decisions to drive execution with minimal oversight.
• Takes responsibility and initiative in shaping strategy and execution.
• Data-Driven and Analytical:
• Skilled at translating data into actionable insights.
• Focuses on 80:20 analysis, prioritizing speed over perfection.
• Identifies and corrects biased or incorrect data.
• Structured Thinker:
• Breaks down opportunities into specific drivers, hypotheses, and frameworks to structure team thinking.
• Generates action plans and aligns stakeholders effectively.
• Strategically-Minded:
• Identifies and prioritizes strategic initiatives.
• Thinks big about attracting consumers to our platform.
• Effective Influencer:
• Builds strong cross-functional partnerships.
• Acts as a thought partner and drives complex projects forward.
• High-Energy, Company-First Attitude:
• Motivated to work hard in a fast-paced environment.
• Balances numerous priorities and demands effectively.

You will be successful here if:

• 8+ years of work experience in growth marketing, strategy consulting, or business operations at a high-growth B2C company.
• Demonstrated track record of delivering business outcomes and products that drive company metrics.
• Experience collaborating with Editorial Content teams to enhance channel distribution.
• Proficiency in Excel or Google Sheets.
• Experience with Looker, SEO tools, or A/B testing tools.
• Understanding or expertise in SEO.
• Experience in performance marketing or web user experience (UX).
• If you possess a unique blend of creativity and analytical thinking, along with a strategic mindset, we invite you to apply. We are seeking individuals who can strategically shape our organization's digital presence and drive significant growth through organic channels.

Please note this is a US-based role.

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