Director, Paid Media

PrizePicks is looking to hire a Director of Paid Media to join the Marketing team in order to execute the Paid Media strategy across Display, Facebook, Instagram, Twitter, TikTok, and Snapchat. This role will be responsible for the strategic planning, campaign management, and reporting of our social media performance and growth marketing campaigns.

The ideal candidate should be passionate about Daily Fantasy Sports, knowledgeable about our consumer, and experienced with various social media buying platforms. Agency experience is preferred, but candidates with the right client side experience will also be considered.

*This is a hybrid role based in our Atlanta HQ office.

• Work in tandem with the marketing team to manage the daily workflow of all Paid Social campaigns, including tactical plan recommendation, campaign setup/activation, maintenance, optimization, and reporting
• Explore and propose new activities (platform, placement, format) in order to test out new strategies to perfect ongoing social media marketing initiatives. This may include Dynamic Ads, new placement types, etc
• Collaborate with CTV/OTT, Audio, and Offline channels to develop integrated media plans that drive the consumer down the funnel to install the PrizePicks app and make a first time deposit
• Understand the PrizePicks product, category, marketing initiatives and goals
• Develop tactical strategies and recommend buying initiatives that align with CPA goals and measurement plans, as well as complement holistic digital strategies and non-social elements
• Monitor and report on campaign performance in collaboration with marketing and analytics teams
• Maintain accountability for QA procedures, process improvements, and best practices
• Drive learning and optimization of audiences in the marketing funnel through experimentation, creative iteration, and A/B testing

• 5+ years of hands on experience managing multi-platform paid social media campaigns (Facebook, Instagram, Twitter, Snap, TikTok, etc) - agency experience preferred 
• Performance marketing, app marketing or fantasy sports marketing experience is a plus
• Strong analytical skills and experience working with large datasets
• Acute attention to detail and the ability to wear multiple hats in a fast moving environment
• Well-versed in the evolving world of social networks, ad units, and objective-based buying practices
• Experience optimizing CPA based KPIs and troubleshooting various attribution methodologies
• Experience with 3rd party pixels, tracking, and data/platform integrations (AppsFlyer)
• General knowledge and proficiency of pixel management/conversion setup

In addition to your great compensation package, company subsidized medical/dental/vision coverage plans and matching 401(k), we’ll shower you with perks including: 

• Break room with ping pong, endless snacks and in-office lunch once a week
• Unlimited PTO to encourage a healthy work/life balance (2 week min required!)
• Modern work schedule focused on getting the job done, not hours clocked
• Workplace flexibility
• Company and team outings, we encourage a tight-knit workplace
• Generous Maternity AND Paternity leave (16 weeks!)
• Annual bonus & stock options
• Wellness program
• Company equipment provided (Windows & Mac options)
• Annual performance reviews with opportunity for growth and career development