Director, Patient Marketing – Ophthalmology

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Director, Patient Marketing – Ophthalmology in United States.

This senior commercial marketing role leads the development and execution of patient-focused strategies within a specialized ophthalmology therapeutic area. The position is responsible for shaping how patients and caregivers understand, engage with, and navigate treatment journeys for serious vision-related conditions, with a strong emphasis on Geographic Atrophy. It combines strategic leadership, omni-channel marketing expertise, and deep patient insight to drive meaningful behavior change and improve health outcomes. Operating in a highly regulated pharmaceutical environment, the role requires close collaboration with medical, regulatory, access, and cross-functional brand teams. It plays a critical part in elevating patient education, engagement, and support programs across the full care continuum. This is a highly visible leadership role with significant impact on brand success and patient experience.

• Lead the development and execution of the end-to-end U.S. patient marketing strategy for ophthalmology, with a focus on Geographic Atrophy.
• Translate patient insights, behavioral drivers, and market dynamics into actionable marketing strategies and segmentation frameworks.
• Design and oversee integrated omni-channel campaigns across digital, TV, print, social, CRM, and other engagement platforms.
• Ensure accessibility and inclusivity in all patient-facing content, particularly for individuals with vision impairment.
• Develop patient education tools, onboarding resources, and adherence programs to support the full patient journey.
• Partner with medical, access, regulatory, and legal teams to ensure compliant and aligned marketing execution.
• Collaborate with market research and analytics teams to generate insights, measure performance, and optimize campaign effectiveness.
• Contribute to brand planning, lifecycle strategies, and product launch readiness with a patient-centric lens.
• Manage external agencies, budget allocation, and campaign performance tracking.

Requirements:

• Bachelor’s degree in Marketing, Business, Life Sciences, or related field; MBA or advanced degree preferred.
• 10+ years of progressive marketing experience, including 5+ years in leadership roles managing teams.
• Strong experience in patient marketing within biotech, pharma, or healthcare industries.
• Proven success in developing and executing multi-channel, insight-driven patient engagement campaigns.
• Experience working in highly regulated environments with strong medical, legal, and regulatory collaboration.
• Deep understanding of patient journey design, CRM systems, and digital marketing ecosystems.
• Strong strategic thinking, storytelling, and ability to translate complex clinical information into patient-friendly messaging.
• Experience in ophthalmology, rare diseases, or chronic disease areas is highly preferred.
• Strong leadership, cross-functional collaboration, and stakeholder management skills.

Benefits:

• Competitive base salary range: $200,000 – $300,000, depending on experience and qualifications.
• Comprehensive benefits package including 401(k) with company match.
• Health, dental, vision, life, and disability insurance coverage.
• Flexible time off, plus summer and winter company shutdown periods.
• Paid family leave and inclusive family-building benefits.
• Remote work flexibility with occasional travel (30–35%).
• Strong focus on work-life balance and employee wellbeing.
• Opportunity to contribute to breakthrough therapies in vision health and rare diseases.
• Exposure to innovative, science-driven biopharmaceutical environment.