Director, Performance Marketing, Growth

Why Hearst Magazines?

Hearst Magazines is one of the largest publishers in the world, with more than 25 brands, including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper's BAZAAR, Popular Mechanics, and Oprah Daily. We reach more than 150 million people every month in the United States alone.

But we're more than just our magazines. We engage our audience across all mediums and channels-print, digital, video, and social-with sophisticated content creation, distribution, and data capabilities. We create, package, and sell products with cutting-edge technology and proprietary platforms. Together, we are reinventing publishing for the 21st century.

Your Impact:

Hearst's Performance Marketing team works strategically with Affiliate Partnerships, Programmatic Yield, and Edit teams to launch, optimize, and analyze search & social campaigns to drive profitable traffic across our digital brands. As the Director of Growth in Performance Marketing, you will identify, analyze, and help implement various growth opportunities for the Performance Marketing team beyond what they are doing today. You will be responsible for looking at business cases for growth opportunities, presenting to senior Hearst leadership on these opportunities and oversee the implementation of these.

What You'll Do:

• Gain a very strong understanding of how Performance Marketing works at Hearst.
• Work closely with all facets of the Performance Marketing team to understand operations and uncover underdeveloped spaces.
• Conduct market research to identify areas of expansion including new verticals, partners, and revenue streams.
• Analyze various growth opportunities and put together a business plan for each.
• Create and present business plans to size growth opportunities, costs, and outcomes.
• Coordinate and oversee with various teams to implement new growth strategies, help oversee rollout and track success.

Who You Are:

• Minimum Bachelor's Degree in an applicable field.
• 5+ years' progressive experience.
• Strong understanding of traffic acquisition.
• Deep understanding of both Affiliate and Programmatic monetization.
• Very analytical focused.
• Comfortable working with large data sets and adept at organizing and interpreting data.
• Enjoy working in a fast-paced and collaborative environment.

As part of its continued efforts to maintain a safe workplace for employees, Hearst Magazines requires that all employees who receive a written offer of employment be fully vaccinated (as defined by the CDC) against the coronavirus by the first day of employment as a condition of employment, to the extent permitted by applicable law. Hearst Magazines will consider requests for reasonable accommodations on an individual basis in accordance with applicable legal requirements.

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Please note: Candidates must include their resume in .pdf or .doc format with salary requirements to be considered.