Director, Platform Marketing Leader

Why Merit?

At Merit Medical, our mission is to create innovative medical devices that improve lives. Our goal is to hire and develop people who want to build something special through hard work, team effort, and commitment. Together, we are making a difference in the lives of patients around the world.

WORK SHIFT

DAY

SUMMARY OF DUTIES

SUMMARY OF DUTIES

The Director, Platform Marketing Leader directly drives the marketing activities of the relevant platform (or segment of Platform), through a mindset of overall business leadership. This position is responsible for the development and execution of the business strategy for his/her area of responsibility. The individual oversees PLM activities, working in close cooperation with the Platform R&D Leader to optimize the product portfolio for long-term growth and profitability. The Director, Platform Marketing Leader oversees the management of the products within his/her area of responsibility from ideation through obsolescence.

ESSENTIAL FUNCTIONS PERFORMED

• Demonstrate leadership, expertise, innovation, vision, and the company values in your actions. Assess portfolio opportunities and gaps to bring needed innovation, including:
• Monitor market and competitive moves through third-party and primary market research
• Partner with global commercial teams for local market insight and alignment.
• Gather clinician insight through a comprehensive voice of customer plan.
• Work with Business Development to identify external technologies.
• Develop and bring forward well-thought proposals to bring new products into the portfolio.
• Lead marketing activity from idea to commercialization, including:
• Partner globally to align on user requirements, claims, and product descriptions.
• Build market models.
• Share leadership of Product Development Team(s).
• Define and lead global go-to-market strategy and execution with clear milestones and deliverables, including customer segmentation and targeting; value proposition, positioning and messaging; reimbursement and pricing strategy; forecast and inventory plans; communication plan; and product lifecycle plan.
• Monitor commercial success via dashboards and adapt plans as needed. Own strategy, P&L responsibility, branding and positioning for your business:
• Proactively monitoring sales and margin and provide leadership updates.
• Partner with Brand and Commercial Marketing Teams to communicate portfolio advantages.
• Prepare for and respond to market opportunities and challenges.
• Approve regional adaptions of global commercial and messaging strategies Identify and establish productive relationships with clinical thought-leaders as part of comprehensive voice of customer and product champion plans for your portfolio.
• Lead the development and evolution of the product portfolio strategy.
• Works closely with R&D leadership to prioritize product development projects from early idea phase through launch.
• Oversees product launch preparation and management.
• Work closely with Supply Chain on ensure forecasted demand and target inventory levels meet the needs of the sales teams and corporate targets, while minimizing or eliminating backorder.
• Ensures product development and post-launch growth strategies incorporate clinical, HEOR and reimbursement strategies as needed. Stay current on relevant market intelligence
• Monitors global markets to identify new trends, technologies, therapies, or procedures that could create opportunities for growth or disruption of Merit's business.
• Ensures full compliance of marketing activities with all applicable company policies and regulations.
• Approve regional adaptions of global commercial and messaging strategies Identify and establish productive relationships with clinical thought-leaders as part of comprehensive voice of customer and product champion plans for your portfolio.
• Lead the development and evolution of the product portfolio strategy.
• Works closely with R&D leadership to prioritize product development projects from early idea phase through launch.
• Oversees product launch preparation and management.
• Work closely with Supply Chain on ensure forecasted demand and target inventory levels meet the needs of the sales teams and corporate targets, while minimizing or eliminating backorder.
• Ensures product development and post-launch growth strategies incorporate clinical, HEOR and reimbursement strategies as needed.
• Stay current on relevant market intelligence
• Monitors global markets to identify new trends, technologies, therapies, or procedures that could create opportunities for growth or disruption of Merit's business Ensures full compliance of marketing activities with all applicable company policies and regulations.
• Recruit, hire, mentor, coach, and develop direct reports (if applicable).
• Travel up to 30% of the time, and as needed.
• Perform all other duties, as needed.

ESSENTIAL PHYSICAL/ENVIRONMENTAL DEMANDS

• Lifting -- Not to exceed 50 lbs. - local practice may apply.
• Writing
• Sitting
• Standing
• Bending
• Visual acuity
• Reading

SUMMARY OF MINIMUM QUALIFICATIONS

• Education and/or experience equivalent to a Bachelor's degree in marketing, engineering, life sciences, or other business-related function.
• Minimum of ten years of medical device marketing experience, with four of those years in a direct management role.
• Strong command of marketing principles, market segmentation and targeting, branding, positioning, pricing, and market development (including customer education).
• Experience building and executing marketing and business strategies.
• Experience in global medical device markets.
• Experience working in close cross-functional teams.

PREFERRED QUALIFICATIONS

• Master's degree in marketing or MBA strongly preferred.
• Past experience in markets served by the platform.
• Salt Lake City location strongly preferred.

COMPETENCIES

• Strong leadership skills
• Demonstrated ability to influence at a variety of levels within the organization
• Demonstrated problem-solving, interpersonal, and communication skills - verbal and written
• Excellent presentation skills and the ability to prepare professional written and oral presentations
• Good organizational and project management skills
• Strategic thinker, self-starter, and results-oriented
• Relationship building skills
• Teamwork

COMMENTS

Infectious Control Risk Category III:

The risk category explains whether or not employees are likely to come into contact with blood or body fluids while performing their jobs. Risk category III states employment and procedures that do not require exposure.

As an eligible Merit employee, you can expect the following:

* Multiple Shifts and Hours to choose from: Days, Swing (Eve), and Nights

* Medical/Dental & Other Insurances (eligible the first of month after 30 days)

* Low Cost Onsite Medical Clinic

* Two (2) Onsite Cafeterias

* Employee Garden | Gardening Classes

* 3 Weeks' Vacation | 1 Week Sick-Time | Paid Holidays

* 401K | Health Savings Account

To see more on our culture, go to www.merit.com/careers.

Military Veterans are encouraged to Apply.

Merit is a proud Utah Patriot Partner committed to hiring our Veterans.