Director, Product Analytics

Director, Product Analytics – Denver, CO  

Do you have impeccable analytical skills, an eye for detail, and strong business acumen? Do you have a passion for supporting a global company? Are you interested in joining a globally diverse organization where our unique contributions are recognized and celebrated, allowing each of us to thrive? Then it’s time to join Western Union as a Director, Product Analytics. 

Western Union powers your pursuit. 

Western Union is seeking a seasoned Director of Digital Product Analytics to join our dynamic team. As a global leader in cross-border, cross-currency money movement, Western Union is dedicated to creating innovative products and services that meet the evolving needs of our diverse customer base. The Director of Product Analytics will play a pivotal role in driving data-driven decision-making processes, optimizing digital product performance for growth, and enhancing the overall customer experience by uncovering data and user insights that drive continuous improvements. 

Role Responsibilities 

Leadership and Team Management: 

• Lead, mentor, and inspire a team of talented product analysts, fostering a culture of collaboration, innovation, and excellence. 

• Provide guidance and support in setting clear objectives, establishing priorities, and developing actionable strategies to achieve business goals. 

• Cultivate a data-driven mindset across the organization, advocating for the importance of analytics in informing product development and optimization initiatives. 

Product Analytics Strategy: 

• Develop and execute a comprehensive product analytics strategy aligned with business objectives, leveraging advanced analytics techniques to derive actionable insights. 

• Partner closely with cross-functional teams, including product management, engineering, and marketing, to identify key metrics, track performance, and measure the impact of product initiatives. 

• Drive continuous improvement in data collection, analysis methodologies, and reporting capabilities, ensuring accuracy, reliability, and scalability. 

Funnel Management and Optimization: 

• Oversee the analysis of user funnels, from acquisition to conversion, identifying opportunities to improve user experience, optimize conversion rates, and maximize customer lifetime value. 

• Utilize tools such as Amplitude and Mixpanel to conduct in-depth funnel analysis, uncovering friction points, drop-off rates, and areas for improvement. 

• Collaborate with product managers and UX/UI designers to implement data-driven design changes and iterate on product features to enhance funnel performance. 

Product Issue Resolution: 

• Proactively monitor product performance metrics and KPIs, promptly identifying and addressing any anomalies, discrepancies, or performance issues. 

• Lead root cause analysis efforts to diagnose and resolve product issues, working closely with engineering and QA teams to implement effective solutions and mitigate risks. 

• Establish robust processes for incident management, escalation, and post-mortem analysis to drive continuous improvement in product quality and reliability. 

New Product Launches: 

• Partner with product management and development teams to support the successful launch of new products and features, from ideation to post-launch evaluation. 

• Conduct thorough pre-launch analysis, including market research, competitive benchmarking, and user segmentation, to inform product strategy and positioning. 

• Define key success metrics and performance targets for new product launches, tracking progress against goals and iterating based on user feedback and market dynamics. 

Role Requirements 

• Bachelor's degree in Computer Science, Engineering, Statistics, Mathematics, or a related field; advanced degree preferred. 

• 8+ years of experience in product analytics, with a proven track record of success in managing analytics teams and driving data-driven decision-making processes. 

• Extensive experience with analytics tools and platforms, including but not limited to Amplitude, Mixpanel, Google Analytics, or equivalent. 

• Strong proficiency in data analysis, statistical modeling, and visualization techniques, with the ability to translate complex data into actionable insights and recommendations. 

• Excellent communication and interpersonal skills, with the ability to effectively influence and collaborate with cross-functional teams at all levels of the organization. 

• Demonstrated expertise in product management methodologies, agile development practices, and product lifecycle management. 

• Strategic thinker with a passion for innovation, continuous improvement, and delivering exceptional customer experiences.