Director Product Marketing

We're hiring a Director, Product Marketing!

About this position

As the Director of Product Marketing, you will drive brand and product marketing initiatives that grow revenue, inspire sharing, and build belief in Plexus. To be successful in this role, you will innately understand that Plexus is a people company above all else, and our mission is the success of our independent sales force and the engagement of our VIP and retail customers. Therefore, you must be a creative, resourceful, hands-on leader who can motivate and drive results with a broad scope of responsibility.

Who will love this job?

• A people person, you are a customer-focused individual who can understand others.
• A talent steward, you drive and optimize team performance, engagement, and productivity by empowering and developing each individual within your team.
• As a project manager, you have the discipline and creativity to turn ideas into a project plan based on business goals and execute it on time.

What you'll do

• You provide leadership and direct a growing team of Product Marketers.
• You develop strategic marketing priorities that drive revenue across key product categories and increase sharing and recruiting from our field of Brand Ambassadors.
• You oversee the strategy, execution & optimization of campaigns across all communication channels - email, website, SMS, social, etc.
• You create and manage the product marketing calendar.
• You translate strategic priorities into marketing campaigns and assets to drive them.
• You develop highly effective product positioning that differentiates Plexus Products in an extremely competitive marketplace.
• You develop innovative and effective go-to-market strategies for existing and new product launches.
• You plan for highly successful post-launch marketing campaigns.
• You're responsible for measuring the success of campaigns and programs.
• You're responsible for collaborating with our Product Management, Creative and Sales teams.
• You keep up with the competitive landscape and consumer trends.
• You drive customer retention by building belief in the brand and products through inspiring messaging.
• You continually create campaigns to increase average order size, repeat purchases, and customer retention.

You should have

• You have a bachelor's degree in Marketing, Communications, or a related field. Master's degree preferred.
• You have 7-10 years of experience in consumer goods product marketing with a preference for dietary supplements, weight loss, or skin care.
• You have ten or more years in the direct sales/MLM industry with health, wellness, and beauty product marketing, with 5 of those in a leadership role preferred.
• You have proven ability to work in a fast-paced role and can manage multiple projects while working across company functions with many different people and teams.
• You can collaborate with others and thrive in a team environment while meeting individual goals and expectations.
• You demonstrate strong strategic and creative skills, as well as communication skills.
• You can anticipate obstacles, communicate effectively, and plan accordingly.
• You are adept at providing solutions and working in cross-functional areas to facilitate the successful completion of projects.
• You have demonstrated the ability to contribute to the professional development of a team and provide innovative leadership.
• Values relationships can influence others to develop relationships reflected in continuously positive experiences.

About Plexus

Plexus Worldwide is a leading direct-sales company founded in Scottsdale, Arizona, where it remains a top employer and economic driver. For the past 14 years, Plexus has been focused on igniting hope, health, and happiness, through their science-backed nutritional products and skincare, as well as an exciting home-based entrepreneurial opportunity.

As a 6-time Best Places to Work winner, the company enjoys a strong organizational culture and has a deep commitment to giving back to communities in need.

Our Core Values

We contribute to the overall growth and success of Plexus by embracing the Plexus core values:

• We are One Plexus.
• We are accountable.
• We get the job done right.
• We empower others.

Benefits

• 401k program with a company match and immediate vesting.
• Quarterly bonuses based on company profitability.
• Weekly drawings for gift cards and cash.

Thank you for taking the time to apply for an opportunity with our One Plexus team! If you had any issues during the application process, please contact us directly at [email protected] .

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