Director, Product Marketing
Job Description
About Our Organization
At Kalderos, we are building unifying technologies that bring transparency, trust, and equity to the entire healthcare community with a focus on pharmaceutical pricing. Our success is measured when we can empower all of healthcare to focus more on improving the health of people.Â
That success is driven by Kalderos’ greatest asset, our people. Our team thrives on the problems that we solve, is driven to innovate, and thrives on the feedback of their peers. Our team is passionate about what they do and we are looking for people to join our company and our mission.
That’s where you come in!Â
Kalderos builds technology solutions that enable some of the most complicated, patient dependent programs in US healthcare, and we’re looking for an experienced Director of Product Marketing to continue crafting the story of how our product solutions support the success of these critical programs.Â
What you’ll do:
This Product Marketing role at Kalderos will continue to define how the PMM function works at Kalderos and what works best to serve our customers. This is a highly cross-functional role, partnering closely with PED (Product, Engineering and Design), Sales/Sales Enablement, and Customer Success, among others.
Where You Can Add Impact
- Collaborate with subject matter experts and own strategic areas of product marketing that drive results for the business.
- With collaboration from product and sales teams, own and develop product messaging, value proposition, and positioning of the Kalderos platform to target buyers and users within the pharmacy ecosystem.
- Help develop a deep understanding of our buyer persona by continuously conducting research and gathering insights, including pain points, channels, and purchasing decisions and socializing those insights with marketing, sales, and services.
- With support from product and sales, identify and prioritize target markets, segments, and accounts based on market size, and other criteria to define the market opportunities for the product portfolio, build business cases and support for expanding market presence.
- In partnership with marketing colleagues, strategize and execute on content and campaign strategies centered around go to market strategy and customer buying needs.
- Develop and execute on the go-to-market vision, strategy and model for the Kalderos platform based on the target industries, accounts, and buyers we strategically identify.
- Drive product launches and new innovations into the market and measure the success of those launches.
- Function as the subject matter expert for both market and product, interfacing with industry partners as the company representative.
- Gather competitive intelligence for the company to defend revenue and expand deal size.
- Utilize customer marketing function for the company to gather customer feedback, customer references, testimonials, and case studies for external and internal use. Use these strategies to drive retention of our customer base alongside the CSM team.
- Work with marketing colleagues, sales, sales ops, and inside sales to provide reporting on the Kalderos platform, including revenue, marketing influenced pipeline, sales velocity, win loss ratio, and monitor this ongoing to assess and address gaps in performance.
What you’ll bring:
- Bachelor’s degree in business, marketing, or relevant experience
- 5+ years of experience in the areas of Healthcare or Marketing in small-to-mid scale Saas/Platform organizations
- 7+ years of strong Product Marketing experience
- Certification in Pragmatic Marketing or Product Marketing Alliance
- Experiences in the healthcare industry, such as working with payers, providers, or pharmaceutical manufacturers
- Experience working in a fast-paced, startup environment
- Strong attention to detail and excellent problem-solving skills
- Ability to think strategically and execute with a high degree of precision
___________________________________________Highlighted Company Perks and Benefits
- Medical, Dental, and Vision benefits
- 401k with company match
- Flexible PTO with a 10 day minimum
- Opportunity for growth
- Mobile & Wifi Reimbursement
- Commuter Reimbursement
- Continuing education reimbursement
- Donation matching for charitable contributions
- Travel reimbursement for healthcare services not available near your home
- New employee home office setup reimbursement
What It’s Like Working Here
- We thrive on collaboration, because we believe that all voices matter and we can only put our best work into the world when we work together to solve problems.
- We empower each other and believe in ensuring all voices are heard.
- We know the importance of feedback in individual and organizational growth and development, which is why we've embedded it into our practice and culture.Â
- We’re curious and go deep. Our slack channel is filled throughout the day with insightful articles, discussions around our industry, healthcare, and our book club is always bursting with questions.
To learn more: https://www.kalderos.com/company/culture
We know that job postings can be intimidating, and research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. We encourage you to apply if you think you may be a fit and give us both a chance to find out!
Kalderos is proud to be an equal opportunity workplace. We are committed to equal opportunity regardless of race, color, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status. This position is a hybrid role in Boston, MA.
Kalderos participates in E-Verify.
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Date Posted
03/14/2024
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