Director, Product Marketing

Job Description:
Workhuman is on a relentless pursuit of a more human workplace-for every person on the planet and we're seeking a strategic leader with a bias for action. In this role, you will be responsible for driving the growth and adoption of our Workhuman Cloud products and features universe. In this role, you will work closely with the product, marketing, customer, and research teams to develop and execute a strategy that maximizes product success and drives value for our customers.
As the Director of Product Marketing at Workhuman, you will report directly to the SVP, Head of Global Marketing. The Director, Product Marketing is a key contributor leading the part of Marketing team responsible for delivering product marketing strategy and execution for the Workhuman Cloud products solutions and features.
Key Responsibilities

• Developing go-to-market (GTM) strategies for the Workhuman product line including the Workhuman Cloud and the series of solutions & features
• Collaborate with the customer-facing teams to identify what is most needed and most compelling to customers - gather customer feedback, understand pain points, and identify opportunities for product enhancements and feed that insight back into the organization to influence the product strategy, prioritization, and related messaging.
• Collaborate closely with the marketing team to develop and execute go-to-market plans for new product launches, feature releases, and marketing campaigns to the prospect and customer universe.
• Create compelling messaging and positioning that effectively communicates the value and differentiation of our products to target audiences (program owners, end-users, and C-suite decision makers)
• Work closely with product management in early-access, pre-launch, and launch management stages to package the product-release to customers while measuring the impact at each stage of delivery.
• Monitoring, analysing, and reporting on marketing program performance and making recommendations to improve both the product offering itself and related marketing and messaging.
• Identify and socialize key customer needs and unmet growth opportunities through partnerships with Consumer, Product, WHIQ research, or 1st and 3rd party research.
• Working with the external product analysts and Workhuman's media relations team to gain valuable insights and advance Workhuman Cloud products and features coverage.
• Preparing and delivering presentations as a subject matter expert at live events and webinars
• Working with the sales enablement team to develop sales content and ensure the field sales team is equipped to sell -- assisting the field in individual deals and sales strategy to effectively communicate product value propositions.
• Working with the Strategic Consulting and Customer Success Manager teams to ensure product retention and adoption and usage growth within the customer base.

Knowledge/Experience (Technical or professional information needed to perform role)

• Experience (10+ years) in product or product marketing- preferably within a B2B technology, enterprise cloud software solutions. E-Commerce experience a plus
• Experience creating integrated marketing plans to support product launch and expansion efforts that drive customer billings and drive new pipeline.
• Experience with a combination of key aspects of product marketing (e.g., evangelism, analyst relations, content creation, sales, and partner enablement, positioning, etc.
• Experience working with product, customer, and marketing channel owners to shape marketing strategy and drive tactical execution internally and externally.
• Have experience developing a team of direct and indirect reports of varying career levels.

The Company:
At Workhuman® our mission is to bring more humanity to the workplace. We recognise and embrace individuals' differences and believe that workforce diversity and inclusion are essential to our long-term growth and success. Even if you don't think you "check every single box" above, please still consider applying. We're looking for a human who is collaborative, and innovative with a growth mindset. We love what we do because we're shaping the future of work through our people and our technology. Our human cloud-based applications are helping some of the world's leading global brands connect culture to shared purpose. The Workhuman Cloud empowers employees to thank, talk and celebrate each other, creating an environment that sparks gratitude and human connection while increasing employee engagement and productivity.
Did you know we have an award-winning culture across EMEA and North America:

• We were named as #5 Best Workplace in the Great Place to Work Awards in Ireland in 2022 in the large sized workplace category. We were also recognised as a Best Workplace for Women and a Best Workplace in Technology in 2020, 2021 and 2022.
• In 2021 we were named as #2 Best Workplace in Europe in the medium sized workplace category.
• We were also recognised as #2 Best Large Places to Work in Boston by Built In for 2023 as well as a Best Place to Work in Boston, U.S. Best Large Places to Work and U.S. Best Places to Work.
• There are currently over 7.5 million users on the Workhuman® cloud across 180 countries.
• Our core values are Respect, Determination, Innovation and Imagination.

Workhuman is an Equal Opportunity Employer and is committed to the principle of equal employment opportunity for all employees. We proudly provide a work environment free of discrimination and harassment. Employment decisions at Workhuman are based on solely on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social, or ethnic origin, sex (including pregnancy), age, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, or any other status protected by the laws or regulations in the locations where we operate. Workhuman believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.