Director, Product Marketing

Do you enjoy launching transformative new products into new markets? We are looking for someone who has a passion for communicating the value and user stories for our new products, and features that change the way the creators make video and audio. You thrive on bringing together data, customer feedback and product knowledge to uncover new opportunities and lead insight-driven go to market plans. You will lead a team of product marketing managers in key segments for Descript.

• Lead our quarterly GTM product launches (Season Events) for both users and soon to be users. Find creative ways to showcase the use cases and outcomes. Build and optimize a repeatable playbook for these events.
• Define a relevant and timely set of features and functional value propositions for our product portfolio. Applying your understanding of the customer, domain, and marketing experience to tell a compelling story that resonates with our target audiences. Revisit these on an ongoing basis.
• Package and summarize product and customer insights to share with the marketing, product and executive team. Lead with a point of view on user wants, needs and user journey, and recommended set of actions to follow.
• Persona development of our target users using a structured taxonomy both internally and externally. Clear distinctions across use cases, our customers and customer types. Own the validation, refinement, and implementation across the company.
• Bring deep product and customer understanding, and build a close partnership with product from the earliest stages of product development. Work with our product management team to give feedback to optimize the go to market on features and ongoing releases. Plan for new product rollouts from Beta to release for go to market
• Maintain, update and extend and the product marketing website pages for new features, launches, customer segments with your team. Maintain a high quality bar throughout the process. Align resources in brand design, copywriting, and your own deep domain expertise to work collaboratively to organize and structure the website pages.
• Lead strategy and execution of templates and other asset-based initiatives to drive a deeper level of engagement with high intent traffic. Prioritize, define and execute these projects with cross functional collaboration across brand design and product.
• Build product led growth loops to support sales cycles. Work with our customer success team and marketing content team to deliver external product updates, sales assets and initiatives.
• Track product usage to develop targeted programs with the marketing team
• Competitive benchmarking and positioning
• Marketing strategy for brand partnerships

• 5+ years experience in product marketing with proven results
• 2+ years experience growing and managing a Product Marketing team
• Detailed project manager to ensure a great product launch across all stages - from Beta to GA
• Analytical, data-driven decision-maker
• Excellent communicator and collaborator across marketing, customer success, product, engineering and sales teams
• Experience with marketing multi-use products
• A/B Testing and sampling methodologies - experience partnering with data teams to bring relevant insights
• Product Marketing experience at a B2C/B2B/SaaS company

• Experience working with/ using Amplitude, Google Analytics, Braze (or other email marketing and in-product messaging tools), Webflow, Figma, and Segment
• Product Management experience
• Worked with creator-oriented tools (design, 3D, audio/video)