Director, Product Marketing

Corvus is looking for a Director, Product Marketing to oversee and develop go-to-market strategies for the organization’s products. This role ensures the success of products within the portfolio by utilizing & complying with the organization’s go-to-market processes. This person will also be responsible for revenue targets and marketing budgets for the products. 

Reporting to the Chief Marketing Officer, you’ll be working daily to develop strategies, messaging, and positioning to drive product engagement. We’re looking for someone who understands the cyber security industry but wants an opportunity to think outside the box and draw on marketing principles from other industries to improve the broker and policyholder experience. This role will start as an individual contributor, but ideally will be able to build out a product marketing team in the future. 

Roles & Responsibilities:

• Establish the go-to-market vision, strategy and model for the solution portfolio for which this role is responsible and communicate that vision and strategy across the organization
• Develop deep understanding of the buying audience for the organization by conducting research and gathering insight about target personas, buyer needs, and the purchasing decision process for the organization’s products
• Drive an audience-centric marketing approach within the organization, ensuring that messaging, content and campaign strategies are centered around customer buying needs
• Oversee and provide direction for market segmentation and targeting in order to define the market opportunities for the solution portfolio and partner with product management leaders to build business cases for expanding market presence or entering new markets
• Oversee and provide direction for the creation and socialization of the following product-level documents: market requirements, marketing plan, sales enablement plan, launch plan, solution handbook
• Oversee and provide input into the process for creating solution positioning, value propositions and messaging that resonates with the buying audience; ensure that product marketing managers are providing source messaging documents for use by downstream marketing functions such as campaign, demand and content teams
• Develop the competitive positioning for the solution portfolio by using competitive analysis and input from product marketing and product management managers
• Partner with product and sales leaders to plan routes to market and collaborate with sales enablement and/or sales operations to produce sales enablement plans for the solution portfolio
• Oversee the solution portfolio launch strategy and launch planning, collaborate with product management and portfolio marketing leaders to apply a launch tier model and negotiate decision gates and budgets for commercial release; ensure launches are integrated with campaigns
• Serve as market-facing subject matter expert (SME) for the solution portfolio and interface with industry analysts as the company representative
• Oversee and provide input into the process for developing customer references, testimonials and case studies for external and internal use, or partner with a formalized customer marketing function in doing so
• Establish strategies to drive retention, upsell and cross-sell for the solution portfolio, or partner with a formalized customer marketing function
• Follow a consistent process for conducting win/loss interviews and ongoing analysis to determine customer product adoption, or partner with a formal market/competitive intelligence function
• Monitor and report on the performance of the solution portfolio, results of related sales and marketing and efforts
• Conduct routine assessments of the organization’s go- to-market processes and address gaps in performance
• Manage the hiring, development and retention of product marketing talent

What you'll bring to the flock: 

• Bachelor’s degree required, Master’s degree preferred
• 5+ years of product marketing experience
• Cyber security background
• Marketing solutions experience including both products and services 
• Budgeting experience 
• Management experience preferred
• Technical/product category experience preferred  
• Previous sales experience preferred
• Product management experience a plus