Director, Product Marketing, Inbound - Findlaw

We are recruiting for a Director, Inbound Product Marketing - Findlaw - this is a great opportunity for someone that brings a mix of strong product marketing experience along with curiosity, creativity, and strategic thinking.

The Director, Inbound Product Marketing - Findlaw guides the Findlaw portfolio strategy in coordination with the Findlaw Product Management team, offering diverse advice to several functional internal teams, in addition to guidance to executives. This role manages a team, focusing on an array of functions including ownership of the portfolio value proposition, developing deep understanding of customer needs, translating needs to internal teams to realize product revenue growth, owning our customer journey identification and persona development, and strategic guidance.

Note: This is a *hybrid role (*mix of working from home and in-office) and can be based near any of these Hub office locations: Minneapolis Metro area (Eagan), Dallas Metro area (Carrollton), or Ann Arbor, MI.

About the Role

In this opportunity as Director, Inbound Product Marketing - Findlaw, you will:

• Manage a group of Product Marketing Managers and Associate Managers to achieve the strategic goals of a business segment.
• Articulate the strategy and defines the vision.
• Devise business cases for executive level approval.
• Drive innovation and differentiation across a set of propositions to address current and future client needs.
• Influence of strategic prioritization of the Findlaw portfolio which could include both products and partnerships.
• Work with cross-functional resources to ensure on-time, in-scope delivery.
• Gather, prioritize, and analyze client feedback to drive product innovation and increase client adoption and retention.
• Identifiy build vs. buy opportunities for a proposition and leverages the organization to execute as needed.
• Be responsible for developing talent within the department.
• Work cross-functionally on product launches to assist the Outbound Product Marketing teams.
• Understand customer NPS scores and drives activities to improve or retain our pNPS scores.
• Assist in revenue planning and pricing decisions for new products.

About You

You could be a fit for the role of Director, Inbound Product Marketing - Findlaw if you background includes:

• Undergraduate degree required, JD or MBA is preferred.
• Strong track record of end-to-end proposition, on multiple complex projects for a professional services market.
• Proven ability to establish a vision for a proposition and take the idea from concept to successful commercial release and management.
• Proven ability to communicate complex propositions to internal and external stakeholders as demonstrated by successful launch of one or more propositions from business plan through to delivery and management.
• Significant understanding of the Legal and/or professional services industry and their associated marketing and business development activities.
• Proven ability to understand technology and how SEO, PPC are critical components to a law firm's digital presence and associated value proposition.
• Positive attitude, collaborative, adaptable to change.

What's in it For You?

At Thomson Reuters, our people are our greatest assets. Here are some of the benefits we offer for your personal and professional growth:

• Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.
• Wellbeing: Comprehensive benefit plans; flexible and supportive benefits for work-life balance: company-wide Mental Health Days Off; Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.
• Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters cafe networking.
• Social Impact: Eight employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact.
• Purpose Driven Work: We have a superpower that we've never talked about with as much pride as we should - we are one of the only companies on the planet that helps its customers pursue justice, truth and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.
• Hybrid Work Model: Currently, the majority of our employees are working within a hybrid environment consisting of in-office and remote work, and following local COVID-19 bylaws and guidelines.

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COVID-19 Vaccination Status Information Requirement (US employees only):

Thomson Reuters is committed to ensuring the continued safety of our employees in regards to Covid-19. While vaccination is not required for consideration or employment at this time, to inform our site planning and policies, we require all Thomson Reuters employees to verify their vaccination status upon starting with the Company.

Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we've been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world's most global news services - Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing.

We are powered by the talents of 25,000 employees across more than 75 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.

Accessibility

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.

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