Director, Reporting & Yield

Description

Everyday Health Group (EHG) is a recognized leader in patient and provider education and services attracting an engaged audience of over 74 million health consumers and over 890,000 U.S. practicing physicians and clinicians. Our mission is to drive better clinical and health outcomes through decision-making informed by highly relevant information, data, and analytics. We empower healthcare providers, consumers and payers with trusted content and services delivered through Everyday Health Group's world-class brands.

The Opportunity

Everyday Health Group is looking for a Director of Reporting & Yield to support all business units in aligning advertising data and providing overall yield support.

The ideal candidate will have a strong understanding of the digital advertising space with a focus on programmatic and advertising operations data.

You will be responsible for building, maintaining and documenting all advertising data within our Business Intelligence tool. This includes programmatic, direct and data product support. You will work closely with the Programmatic Strategy, Ad Operations and Sales support teams.

Key Responsibilities

• Build out Advertising reporting framework including Google Ad manager, YieldEx, Salesforce, Placements.IO, Adjuster and any additional platform that touches the advertising media business.
• Further the development of existing reporting tools and create new tools to optimize and test product changes and revenue impacts.
• Maintain and optimize data mapping within the BI platform and continue to build out mapping as needs change.
• Work closely with the Business Intelligence and Data Science teams to maintain, evaluate and provide admin support for reporting tools.
• Maintain documentation on all major data needs and provide training and support as needed.
• Evaluate new advertising/media reporting needs and projects.
• Work closely with Business Unit specific Yield teams to support analysis of CPM, impression and revenue trends through data-driven insights.
• Provide top line yield analysis and build out additional RPM reporting.
• Provide troubleshooting and QA on all client services pacing dashboards.
• Maintain and build out site KPI dashboards to help benchmark success for programmatic and direct campaigns.

Job Qualifications

• Bachelor's degree (Advertising, Marketing, or other aligned field)
• 5+ years relevant work experience at a publisher, advertising agency, or ad tech company
• Strong written and verbal communication skills
• Solid analytical ability, proven problem-solving and strategic thinking skills
• Knowledge of SQL a plus
• Previous experience using a BI tool (Domo, Looker, DataStudio or Datorama)
• Data-driven approach to solving issues
• Dynamic, results-oriented and organized
• Impeccable attention to details
• Ability to skillfully balance multiple projects simultaneously, exhibiting good judgment in how projects are prioritized
• Exceptional at partnering with others and delivering solutions in a complex and always changing environment
• A deep interest in or passion for the business of media, a plus
• A curious self-starter, never afraid to ask questions to deepen understanding

Our Culture and Values

We created our values together to guide our collective purpose and pursuits. We are collaborators and problem solvers. We empower one another to make informed decisions and to be enabled towards action. We embrace success. We recognize that innovation can spark and be born from any of us no matter our individual role or background. We encourage open mindedness and sensitivity to each other and our environment. Our personal and professional passions get ignited, nurtured and supported. We value that doing is greater than talking as the most measurable means of impact. Our collective purpose to deliver enlightened audience experiences with trusted brands is what drives the success of our business and our professional satisfaction.

Life at Everyday Health

At Everyday Health Group, a division of Ziff Davis, we work in a culture of collaboration and welcome those who desire to join our growing global community. We believe in careers versus jobs and people versus employees. We seek enthusiastic individuals with an entrepreneurial spirit looking for an environment that rewards your best work.

Everyday Health offers competitive salaries in addition to robust health and wellness benefits including medical, dental, vision, life and disability benefits, Flexible Spending accounts, 401(k) with company match, an Employee Stock Purchase Plan, Pregnancy and Parental leave, Family Planning Support via Maven, Flexible Time Off, Volunteer Time Off, Fitness Reimbursement as well as employee-focused engagement and education programs, including Employee Resource Groups and company-sponsored events. If you're seeking a dynamic, flexible work environment where you can see the direct impact of your performance, then Everyday Health is the place for you. Everyday Health Group has employees located in 40+ states as well as offices in NYC, Asheville, Boston, London, England and Mumbai, India.

Everyday Health Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive and equitable environment for all employees.

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