Job Description
Since its launch in 1993 with a collection of six essential handbags Kate Spade New York has always been colorful bold and optimistic. Today it is a global lifestyle brand that designs extraordinary things for the everyday delivering seasonal collections of handbags ready-to-wear jewelry footwear home décor and more. Known for its rich heritage and unique brand DNA Kate Spade New York offers a distinctive point of view and celebrates communities of women around the globe who live their perfectly imperfect lifestyles.
Kate Spade New York is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.
A member of the Tapestry family we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity inclusion and diversity.
Primary Purpose:
The Director Retention & Lifecycle Marketing is the strategic owner of Kate Spade North America’s customer lifecycle and retention marketing programs and working under the leadership of the Senior Director of Paid Media & Retention. This role sets the audience and engagement strategy owns the lifecycle roadmap and leads a rigorous testing and optimization agenda across Email SMS and Consumer Lifecycle marketing efforts. As a visionary and data‑driven leader the Director governs both Lifecycle Design and Lifecycle Execution—synthesizing customer intelligence performance signals and analytical insights into a cohesive continuously improving program. The role shapes the long‑term vision for customer engagement loyalty and lifetime value driving innovative customer‑centric initiatives that scale across an omnichannel brand.
The successful individual will leverage their proficiency in:
Lifecycle & Audience Strategy
Translate business goals into a holistic lifecycle and audience framework setting engagement priorities customer stages and seasonal/commercial calendar alignment across owned channels.
Lifecycle Program Design & Execution
Own the end‑to‑end lifecycle architecture across Email and SMS including onboarding reactivation win‑back and loyalty journeys.
Define and govern the lifecycle roadmap approving briefs and ensuring strategic rigor from concept through execution.
Oversee campaign planning calendar management and execution for Email and SMS.
Segmentation & Personalization
Oversee development of segmentation and personalization strategy leveraging behavioral transactional and demographic signals to deliver relevant customer‑centric messaging at scale.
Testing Analytics & Optimization
Set and prioritize the testing roadmap by synthesizing hypotheses from Lifecycle Design and Execution.
Review monthly performance and analytics syntheses connect insights to strategy and adjust priorities to drive continuous improvement.
Define KPIs and ensure clear performance visibility to senior leadership.
Cross‑Functional Collaboration
Partner closely with Creative and Content teams to ensure messaging aligns with brand voice and drives engagement.
Serve as a key partner to Marketing Buying Site and Customer Experience teams to ensure seamless omnichannel customer journeys.
Technology & Innovation
Manage relationships with ESP SMS and Martech partners; stay abreast of emerging tools and industry trends to evolve lifecycle capabilities.
People Leadership & Governance
Lead and develop direct reports establish team operating cadences and maintain governance across lifecycle functions.
Act as primary stakeholder and brief approval authority; own senior‑level communication with the Senior Director and cross‑functional partners.
The accomplished individual will possess:
Bachelor’s Degree or equivalent professional experience will be considered
8+ years of experience in a digital/CRM role experience in email marketing required
Experience with a large-scale ESP is a must; CORDIAL experience preferred
Understanding of email fundamentals: CAN-SPAM segmentation list/data extension management KPIs etc.
Experience in HTML/CSS/AMPScript preferred
Prefer multi-line of business or multi-brand program experience
Luxury or specialty retail background
Experience working alongside Martech on platform strategy
Familiarity with AI-driven lifecycle capabilities
An outstanding professional will have:
Strong analytical and project management skills
Detail oriented with focus on delivering results
Self-starter takes initiative with the ability to juggle multiple priorities
Ability to partner with multiple cross functional teams
Excellent oral and written communication skills
#LI-DC1
Our Competencies for All Employees
Courage: Doesn’t hold back anything that needs to be said; provides current direct complete and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
Interpersonal Savvy: Relates well to all kinds of people up down and sideways inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
Our Competencies for All People Managers
Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
Kate Spade. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment hiring promotion compensation transfer training discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age sex sexual orientation gender identity genetic characteristics race color creed religion ethnicity national origin alienage citizenship disability marital status military status pregnancy or any other legally-recognized protected basis prohibited by applicable law.
Americans with Disabilities Act (ADA)
Tapestry Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process please contact Tapestry People Services at 1-855-566-9264 or [email protected]
Visit Tapestry Inc.
Base Pay Range
$128000.00-$160000.00Here are some of the benefits that we offer: Medical insurance Dental insurance Vision insurance 401 (K) Paid Paternity and Maternity leave Commuter Benefits Disability insurance and Tuition assistance. Please click here for a complete list of U.S Corporate Compensation & Benefits.
Skills Required
- Experience in customer retention
- Strong leadership skills
- Proven ability to drive results
- Experience in strategic planning
What the Team is Saying




Tapestry - Coach and Kate Spade Compensation & Benefits Highlights
- Parental & Family Support—Paid parental bonding leave is standardized with additional birth‑parent time supported through disability plus adoption assistance and a phased return‑to‑work program. Access to Maven’s family‑building platform further strengthens family support.
- Healthcare Strength—Employer‑paid basic life and AD&D short‑ and long‑term disability with company‑paid basic LTD and a defined salary‑continuation schedule during short‑term disability are outlined. Medical plans support HSA/FSA options with current plan‑year limits reflected in materials.
- Retirement Support—A 401(k) savings plan with company match is paired with an Employee Stock Purchase Plan. These programs provide retirement savings support and ownership opportunities.
Tapestry - Coach and Kate Spade Insights
What We Do
A tapestry is made of many threads woven into one story. So are we. Our global house of brands unites the magic of Coach and Kate Spade New York. By intertwining different people and ideas we push ourselves in our work pull out the unexpected in what we create and expand the bounds of possibility. Our brands were created by dreamers who were determined to turn ideas into icons and with passion made it happen. We’ve grown by finding people similarly dedicated to the dream all over the world. We hold ourselves to high standards in every material process and person that plays a part in our work and we embrace difference by design because diverse perspectives are at the heart of creativity. We find brilliance in the intersections—of beauty and function of heritage and innovation of accessibility and aspiration—which is how we break through with magic and logic in our culture and our craft. The result is that we stand taller together. Tapestry elevates the best in our people and brands. We use our collective strengths to move our customers and empower our communities to make the fashion industry sustainable and to build a house that’s equitable inclusive and diverse. Individually our brands are iconic. Together we can stretch what’s possible.
Why Work With Us
We believe that difference sparks brilliance so we welcome people and ideas from everywhere to join us in stretching what’s possible. At Tapestry being true to yourself is core to who we are. When each of us brings our individuality to our collective ambition our creativity is unleashed.
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Tapestry - Coach and Kate Spade Teams
Tapestry - Coach and Kate Spade Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.

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06/07/2026
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