Director, SEO

AOL is a global media and technology company, representing the best of premium content and innovative platforms. Originally known as America Online, we once connected over 35 million people to the internet, becoming a cultural icon and business behemoth. We recognized digital as the future of media and set out to build a network to enable our company-and our users and partners-to capitalize on this new world. We've always had the drive and innovative thinking to mobilize the future. Now, we have the tools, the reach, and the resources to make this future a reality. We just need YOU!
Yahoo Inc. is a global media and tech company that connects people to their passions. We reach nearly 900M people around the world, bringing them closer to what they love-from finance and sports, to shopping, gaming and news-with the trusted products, content and tech that fuel their day. For partners, we provide a full-stack platform for businesses to amplify growth and drive more meaningful connections across advertising, search and media.
Candidate Description:
As the Head of SEO/Search, you will define a revitalized AOL Search strategy and roadmap. Candidate will coordinate SEO efforts while partnering with our revenue optimization team. You are an experienced leader in the Search/SEO space and have demonstrated success building and leading teams, managing and mentoring people, and working with analytics, product, design, engineering, marketing, and partnership/distribution teams to execute effective product strategies.
Job Requirements:

• Work closely with end-users and UX researchers to analyze needs and identify/prioritize the problems, pain points, and pleasure points required to fulfill user expectations for search results
• Collaborate with adtech to create solutions for acquiring and optimizing traffic for search intent by building display ads to drive more searches
• Identify opportunities and partnerships through well researched analysis and innovative ideation
• Create the SEO improvement vision, strategy, roadmap, requirement and release schedule
• Execute with thoroughness by QAing and analyzing to ensure positive results
• Build strong relationships across analytics, design, engineering, partner management, and marketing teams and lead them to launch new products/features for testing/iteration
• Execute with cross-functional teams by leading daily scrums and standups, gaining consensus for appropriate engagement and revenue trade-offs
• Inform and update executives and stakeholders on product performance, plans, and progress towards metrics
• Work with stakeholders to understand and identify key business goals, achieve them in a technically sustainable way, and report on their implementation
• Ability to measure and report on enterprise search and SEO changes.
• Guide the content team's strategy to ensure quality and engaging content that demonstrate expertise, authoritativeness, and trustworthiness (E-A-T)
• Develop and implement creative link acquisition and keyword targeting strategies
• Closely monitor changes to Google's algorithms and be able to interpret and communicate to leadership and stakeholders a list of action items to respond to the changes so as to minimize any negative impact for continued growth

Required Skills/Qualifications:

• Minimum 5-7 years in consumer-focused mobile, apps, and web products.
• Prior experience in search, SEO, or web advertising, a good understanding of how search engine works including the top ranking factors is a strong plus
• Bachelor's or Master's in highly-quantitative fields (science, stats, math, economics)
• Demonstrated use of analytics, metrics, and benchmarking to drive decisions
• Knowledge of standard and current SEO best practices for organic and news SEO
• Familiarity with relevant tools (e.g. Screaming Frog, SEMRush, Ahrefs) and web analytics tools (e.g. Google Analytics, Omniture)
• Working knowledge of HTML/CSS
• Excellent communication skills
• Strong organizational and leadership skills
• Demonstrated experience identifying, diagnosing, and resolving complex problems

Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form ( www.yahooinc.com/careers/contact-us.html ) or call 408-336-1409. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.
At Yahoo, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion ( www.yahooinc.com/diversity/ ) page to learn more.
US Only: Please be aware that Yahoo requires all employees entering a U.S. Yahoo office and/or attending a company event (including client events) are required to be vaccinated for COVID-19. This position will require the successful candidate to obtain and show proof of a vaccination to enter a U.S. Yahoo office and/or attending a company event (including client events). Yahoo is an equal opportunity employer, and will provide reasonable accommodation to those individuals who are unable to be vaccinated consistent with federal, state, and local law.
If hired for this position in Colorado, the compensation range for this position is between $144,000.00 - $240,000.00. The compensation may vary depending on your location, skills and experience. The compensation package may also include additional incentive compensation opportunities in the form of discretionary annual bonus or commissions, plus equity incentives. Yahoo provides industry-leading benefits including healthcare, retirement, company holidays, vacation, sick time, parental leave and an employee assistance program. This information is provided per the Colorado Equal Pay Act.
Currently work for Yahoo? Please apply on our internal career site.