Director, SMB Growth Strategy

Comcast Business offers technology solutions ranging from Ethernet, internet, and WiFi connectivity to voice, television, and managed Enterprise solutions to power businesses of all sizes to perform better. From small businesses to mid-market and large Enterprise organizations, Comcast Business serves business customers across the country. Powered by an advanced, Gig-speed network and backed by 24/7 technical support, Comcast Business is one of the largest contributors to the growth of Comcast Cable. The organization is the nation's largest cable provider to small and mid-size businesses and has emerged as a force in the Enterprise market, recognized by leading industry associations as one of the fastest growing provider of Ethernet services.

Job Summary

The Director, SMB Growth Strategy is responsible for delivering unit and revenue growth business objectives in the highly competitive small to medium sized business (SMB) segment. In partnership with key cross functional stakeholders across Comcast Business' HQ and Division organizations, the candidate will develop comprehensive and impactful marketing strategies including segment and offer/promotion strategy, audience-based insights, and testing & optimization. Must have a passion for tracking market trends, analyzing results, drawing conclusions about competitors' and Comcast offer performance, and identifying opportunities to grow the business.

Job Description

Core Responsibilities

• In partnership with Divisions, develop and activate breakthrough demand generation offer strategies for SMB solutions to achieve demand, sales and revenue objectives
• Effectively lead a Senior Specialist of SMB Growth strategy and actively contribute to building a strong, inclusive and collaborative culture
• Develop segment strategy and value propositions for prospects and existing SMB customers, translating research and segment needs into business insights with in-depth understanding of the customer journey, pain points, and user experience.
• Accelerate adoption of mobile solutions including stand-alone and converged
  marketing strategy
• Consult with Marketing, Division and Sales teams to identify, define, size and prioritize strategic growth opportunities, including acquisition and expanding existing
  customer relationships
• Partner with Divisions, Marcomm, Brand Strategy, Sales and Channel Marketing teams in development and launch of marketing strategies and tactics.
• Possesses the ability to understand financial metrics and marketing analytics and apply them towards marketing growth strategies.
• Employ strong analytic skills in partnership with Marketing Analytics team to assess competitor trends and Comcast Business demand, sales and revenue performance and to make recommendations to exceed goals.
• Highly skilled in influencing, collaborating and driving large, complex efforts across a matrixed organization
• Experience interfacing with senior management and building strong cross-functional relationships
• Capable of persuasive, compelling communications to "sell" a strategy and execution plan internally
• Other duties and responsibilities as assigned

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respect and promote inclusion & diversity.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an EOE/Veterans/Disabled/LGBT employer.

We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools that are personalized to meet the needs of your reality-to help support you physically, financially and emotionally through the big milestones and in your everyday life.

Please visit the benefits summary on our careers site for more details.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Certifications (if applicable)

Relative Work Experience

10 Years +

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other basis protected by applicable law.