Director, Social Media

The Rock Family of Companies is made up of nearly 100 separate businesses spanning fintech, sports, entertainment, real estate, startups and more. We're united by our culture - a drive to find a better way that fuels our commitment to our clients, our community and our team members. We believe in and build inclusive workplaces, where every voice is heard and diverse perspectives are welcomed. Working for a company in the Family is about more than just a job - it's about having the opportunity to become the best version of yourself.

Rocket Central is a centralized hub that delivers thoughtful and innovative solutions for Rocket Companies®. We are the center of operations, technology, marketing, HR, legal, strategy and more that propels our companies forward. Here, we'll give you the opportunity to launch your career and work with various companies, spanning multiple industries from fintech, to auto and real estate. We offer you the tools you'll need to succeed, no matter what stage you're at in your career. You'll be able to master your craft here by working on complex problems in a collaborative culture and challenging yourself to make a real impact.

Apply today to see all that Rocket Central has to offer!

Preferred Qualifications

• Bachelor's degree in business, marketing or a related field
• 10 years of experience in a similar role
• 6 years of social media experience in a corporate or agency setting
• 2 years of experience leading a team of social media team professionals
• Excellent understanding of social media and/or digital strategy and its place in the marketing ecosystem
• Experience working with at least one CMS and building/administering content in CMS environments
• Excellent social media copywriting and/or visual design skills
• Solid knowledge of SEO, keyword research and Google Analytics
• Experience in the Facebook ad platform, including experience working with custom audiences
• Ability to create agendas, schedules and check-ins and to project manage both team members and campaigns utilizing software like Microsoft Excel, Word, Teams and other time management software
• Familiarity with Adobe Creative Cloud, including InDesign, Photoshop and Illustrator
• Portfolio illustrating previous social media experience

Job Summary

As a Director of Social Media, you'll direct a team of social media professionals to administer social media marketing and advertising. You'll lead all social media planning, strategy, goal setting, budgets, execution and social media campaign adjustments to ensure alignment with company goals. You'll also be responsible for the development of all social media channels as well as brand awareness, content management, traffic generation, cultivation of leads and sales and reputation management.

Responsibilities

• Work with the Vice President of Marketing and other company leadership to develop social media strategy and goals and to align with all company business goals
• Anticipate social media requirements and respond with appropriate solutions with limited oversight from senior leadership
• Lead a team of social media professionals to translate strategic objectives into engaging social media content with associated high-performance tactics that drive results
• Work with other design and marketing leaders as needed to develop, implement, execute and enforce social media guidelines and subsequent campaigns to support a wide variety of marketing initiatives, including brand awareness, lead generation and sponsorships
• Present social media research, documentation, data analysis and interpretation; visualization of effectiveness; and suggested recommendations for all proposed and current social media marketing campaigns to company leadership
• Collaborate with other multidisciplinary team leaders, like marketing, design narratives and leasing to create cohesive social media campaigns, and ensure marketing campaign objectives, brand consistency and ROIs
• Create and present comprehensive analytics, SEO and web traffic reports
• Create, implement and enforce the Social Media team's standards of marketing excellence, workflow processes, prioritization, quality review processes, community engagement, crisis management and communication systems
• Develop systems to manage all social media crises, escalate posts and comments to senior leadership, work with senior leadership to develop responses, and monitor for reporting updates to appropriate leadership
• Research and suggest relevant trends in social media, including new platforms, industry trends, multichannel campaigns and how they affect future strategy
• Advocate within the company, educating and engaging company senior leadership on the benefits of social media
• Lead the company's social media thought leadership by identifying opportunities to use social media networks to further business objectives
• Develop knowledge of the city of Detroit, including its history, its neighborhoods and the recent developments
• Follow the Marketing team's standards of marketing excellence, quality review processes, and communication systems

Benefits and Perks

Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We've got your back. Check out our full list of Benefits and Perks.

Who We Are

Rocket Companies® is a Detroit-based company made up of businesses that provide simple, fast and trusted digital solutions for complex transactions. The name comes from our flagship business, now known as Rocket Mortgage®, which was founded in 1985. Today, we're a publicly traded company involved in many different industries, including mortgages, fintech, real estate, automotive and more. We're insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard. We're passionate about the work we do, and it shows. We've been ranked #1 for Fortune's Best Large Workplaces in Financial Services and Insurance List in 2022, named #5 on People Magazine's Companies That Care List in 2022 and recognized as #7 on Fortune's list of the 100 Best Companies to Work For in 2022.

Disclaimer

This is an outline of the primary responsibilities of this position. As with everything in life, things change. The tasks and responsibilities can be changed, added to, removed, amended, deleted and modified at any time by the leadership group.

We are proud equal opportunity employers and committed to providing an inclusive environment based on mutual respect for all candidates and team members. Employment decisions, including hiring decisions, are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. We also provide reasonable accommodation to qualified individuals with disabilities in accordance with state and federal law.

The Company is an Equal Employment Opportunity employer, and does not discriminate in any hiring or employment practices. The Company provides reasonable accommodations to qualified individuals with disabilities in accordance with state and federal law. Applicants requiring reasonable accommodation in completing the application and/or participating in the employment application process should notify a representative of the Human Resources Team, The Pulse, at 1-800-411-JOBS.