Director, Web and Digital Strategy

Title: Director, Web and Digital Strategy  

Location: U.S. or Canada (position can be performed remotely, or hybrid if near a local office)

Experience: Director Level 

Job Function: Marketing  

Employment Type: Full-time 

Industry: Enterprise Software 

•  Own global web strategy and experience end-to-end, including the design, CRO, strategic roadmap, A/B testing, web development, and infrastructure for Keyfactor’s corporate websites 

• Be responsible for brand development: online, website traffic growth, website user experience, and online campaign management 

•  Manage and oversee creative and digital acquisition strategy for SEM, web chat, paid ads, social, email, display, and content syndication to acquire and engage high-value accounts. 

• Lead, manage, and execute a SEO and CRO strategy to execute multi-channel digital programs driving key business metrics (qualified opportunities, pipeline and new business growth). 

• Build customer journeys, landing pages, digital, and content experiences to drive higher web conversion rates. Conduct A/B tests, usability tests, and other methods to validate hypotheses and make data-driven decisions. 

• Partner with Business Transformation, Product and Content Marketing teams to support web content strategy and analytics to align with demand model. Provide comprehensive reports to senior management, highlighting key insights, trends, and recommendations for improvement. 

• Manage agency partners and teams responsible for creative, web, and digital marketing 

• Own marketing-related web and digital technology, which could include SEMRush, Pathfactory, 6Sense, web chat, Wistia, Google Analytics, and Google Tag Manager 

 Skills and Qualifications 

• 6-8+ years of website support and marketing experience is required 

•  Experience optimizing a website for B2B and/or B2C SaaS companies 

• Expert with CMS to create and administer a corporate/business website 

• Strong technical background in website with ability to pick up and optimize new tools quickly 

• Considerable working knowledge of website standards and digital best practices 

• A passion for SEO best practices, CRO; highly proficient with SEMRush 

• Google Analytics mastery, as well as experience with Google Tag Manager 

• Ability to handle multiple projects and prioritize responsibilities 

• Ability to work efficiently in a fast-paced environment 

• High level of accuracy and attention to detail 

• Ability to do the high level, detail and everything in-between 

• Detail-oriented with a flexible, solution-oriented mindset 

• Demonstrates a balance of drive, business acumen, and interpersonal skills 

• Ability to work creatively and analytically in a problem-solving environment 

• Strong communication (written and oral), interpersonal and relationship-building skills 

We build teams that continually strive to get better than the day before. You will be challenged daily and given opportunities to grow personally and professionally. We balance autonomy and structure to create an entrepreneurial environment to spur creativity and new ideas. A few initiatives that make our culture special include:  

• Comprehensive benefit coverage  

• Dedicated employee focused ambassadors via Key Contributor & Culture Committee  

• DIVERSE Commitment  

• Global Volunteer Day  

• Flexible time off  

• Regular Cross Functional meetings  

• Regular Leadership Development meetings  

• Regular All Hands meetings – followed by group gatherings  

• Second Friday’s (a company-wide day off on the second Friday of every month)  

• The Keyfactor Alliance Program  

• Weekly Feedback Snapshot  
  

Our Core Values