Director Worksite Communications

The Director, Worksite Communications will manage the development of materials, campaign, and other tactics to support employee benefits worksite go-to-market sales processes.

• Work with Horace Mann counterparts and external agency resources to develop and produce content for B2B and B2C selling processes to help support the achievement of sales goals
• Own and manage the process to understand and translate business needs and challenges into compelling sales and marketing content
• Define and develop a robust marketing function
• Manage the process to understand and translate business needs and challenges into compelling sales and marketing content
• Work with sales, product, and operations colleagues in the Worksite Division to understand sales and marketing business needs and objectives and to then develop strategies and creative briefs to produce materials and programs to support the objectives
• Develop strategies for sales and marketing materials, content, and campaigns
• Translate business needs and objectives into compelling sales and marketing materials
• Write creative briefs to communicate the specifics of the materials, content and campaigns including brand standards to relevant parties, e.g., creative designers, copy writers, production specialists
• Manage the creative development, compliance approval and production processes from start to finish working with both internal resources and external agencies
• Maintain and refresh as needed an inventory of materials and content that can be used to support the Worksite Division’s sales and customer support processes; update materials as needed based on feedback and sales results
• Design and develop the navigation and content for the Worksite website
• Collaborate in developing the strategy and plan for programs to identify and attract independent distribution partners including, benefit brokers and consultants, and manage the execution of these programs
• Develop and execute plans for the use of social media and PR to support Worksite sales and marketing initiatives
• Define the evolving capabilities and resources needed to support Worksite product and sales initiatives and oversee the growth of and potential management of the  Worksite marketing function  

Job Requirements:

• College degree or equivalent experience required
• Minimum of 5 years (and ideally 10 years) in marketing or communications management or similar role
• Requires previous experience managing the development and production of sales and marketing materials working with multiple constituents including internal business stakeholders, creative and legal/compliance resources, and external creative agency resources
• Ability to manage multiple concurrent projects at various stages of development and completion

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