Director/Sr. Director, Public Relations

About rag & bone

From our origins in New York in 2002, rag & bone was founded on a belief of uncompromising ideals: a commitment to doing things the right way, not the easy way. To making things that are as original as they are timeless. To being true to ourselves, even when that truth sets us apart from the mainstream. 

We still believe in the same principles we started with: the easy elegance of classic British tailoring, the authenticity of American workwear, and the originality of our home city, New York. As New Yorkers, community and authenticity have become synonymous with our brand. An inclusive environment at rag & bone upholds our original values by encouraging employee connection and empowering each individual to have a voice on policy, process, and collaboration for a more equitable future. 

Job Summary:

The Sr. Manager, Public Relations role supports the business in press relations working closely with the creative, digital,
and product teams. 

The Responsibilities:

● Oversee PR product editorial for rag & bone men’s and women’s collections with national and regional media
outlets
● Support print and online media outreach on key corporate and fashion-related initiatives to secure features and
news items
● Writing all press releases for external brand announcements and internal corporate communications
● Assist in development and execution of seasonal brand plans and high-level media strategies
● Work closely with Europe and International teams on any editorial requests and special projects
● Maintain strong print and online editorial relationships with key editors, stylists, and influencers
● Oversee sample tracking system for editorial, advertising, and wholesale sample requests
● Develop strong internal relationships - liaise with Design, Sales, Merchandising, and Buying for comprehensive
understanding of product and seasonal inspirations/intent
● Manage seasonal lookbook planning, distribution, and editorial strategy
● Manage editor appointments for seasonal presentations and special events
● Oversee seasonal press showroom and manage merchandise accordingly in partnership with Sales and Visual
Merchandising teams
● Manage internal distribution of all fashion media placements
● Manage seasonal press days, including scheduling, creation of materials, booking and hosting editor
appointments
● Management of press agencies in domestic and international markets where applicabl
● Attend key internal meetings and update managers and team accordingly
● Manage project-specific budgets

Qualifications:
● In-depth and demonstrable understanding of the global fashion industry
● Strong network and contacts in the fashion industry
● Excellent presentation skills
● Appetite for new brand development opportunities
● Excellent decision-making skills
● Strong writing and communications skills
● Extremely well-organized and efficient with numbers
● Proactive, can-do attitude

Rules we live by | Rules you live by

• Be a Good Human - Be original, be authentic. Stand for diversity, equitability & inclusivity.
• Have No Fear - Innovate, solve problems
• Own Every Decision - Work together, get results
• Quality Matters – Not only with product but we see it in our people
• Make Shit Happen - Be disciplined, be competitive

Benefits

• Paid Time Off
• Clothing Allowance
• Generous Employee Discount
• Paid Parental Leave
• Membership to Calm and access to other wellness benefits
• Medical, dental, vision and ancillary benefits
• 401k