DMS Marketing Manager

Description

Position at Dominion VUE / DMS

Dominion's VUE is changing the DMS relationship by developing partnerships with New Vehicle dealerships and partners to deliver modern technology solutions. We are supporting and improving the dealership's business processes; enhancing their consumer experience and customer loyalty. Our Cloud Native platform separates VUE from everyone else in the industry. Allowing us to react faster and release software rapidly so that we can respond more effectively to the dealership's needs and in turn their own customers' needs.

As Marketing Manager you are responsible for all marketing for Dominion DMS. The role will require your direct "hands on" effort. You will manage the day to day marketing activities of the organization and long term marketing strategy for the company to reach new customers. You will coordinate strategy and activities with existing agencies and contractors to develop content, place ads and measure results. The initial target customer profiles to reach in 2023 are clearly identified as well as market growth goals for 2024. Your contribution will be executing the strategy; detailed planning; compelling messaging; close partnering with the sales team; and flawless execution to reach our goals.

It's an exciting time for Dominion DMS and a great career opportunity to impact this industry!

This position will require directly applicable experience within the automotive dealership industry.

Responsibilities:

• Execute the marketing strategy for the company in line with company objectives
• Advanced level experience within a DMS system
• Oversee the company's marketing budget
• Overall responsibility for brand management
• Execute of traditional marketing tactics and content for the sales team
• Organizing and maintaining sales collateral for access by reps
• Planning, coordinating and implementing online and print marketing campaigns with sales activities
• Manage and improve lead generation campaigns, measuring results
• Monitor and report on effectiveness of marketing communications.
• Working closely with design agencies and assisting with product launches
• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives
• Plan and participate in industry events; NADA Conference, State Association events, OEM events

This role offers a compensation of approximately $80,000 - $120,000 annually plus a variable compensation component. Compensation factors include geography, experience, education, job demands, job market, etc. Additional benefits include medical, dental, vision, flexible spending account; 401k, matching up to 4% fully vested on day one of employment; paid vacation, company holidays and sick leave; corporate discount opportunities. This job posting will stay open until the position is filled or deemed to be no longer necessary.

About DE

Dominion Enterprises is a privately held digital marketing, data services, and software services conglomerate offering client solutions through specific business units in several verticals including automotive, hospitality, franchise, real estate, advertising, and powersports. Our customers rely on our B2B products and services through Data One Software, DMS VUE, Activator, Dealer Specialties, Cross Sell, Alliant, DX1, Travel Media Group and Franchise Ventures business units. Headquartered in Norfolk, Virginia, approximately 1,000 employees work nationwide. We are proud of the collaborative, innovative, team-oriented work environments, excellent career enrichment opportunities, community service opportunities, competitive earnings, and comprehensive benefits package which includes a generous 401(k) plan. DE is an equal opportunity employer and supports a diverse workforce. DE is a drug-testing employer.