Dolap, CRM Analyst

Team: Product Growth

Responsibilities

• Manage and optimize CRM communication channels (Push, Email, SMS, In-app notifications, Pop-ups) by designing and running A/B tests on messages, creatives, scheduling, targeting, triggers, incentives, and landing pages.
• Analyze the user base and build actionable segments, continuously optimizing them to improve targeting, engagement, and overall CRM performance.
• Allocate and optimize discount budgets to generate incremental value (e.g., new buyers, new sellers, revenue growth, recovered buyers).
• Monitor KPIs within owned domains and plan, execute, and evaluate CRM campaigns while providing insights to strategy teams.
• Design and manage onboarding and lifecycle journeys for new users to improve activation and early-stage engagement.
• Proactively identify customer journey pain points and lead initiatives that enhance user experience and create measurable business impact.
• Automate manual processes within the team and across cross-functional teams using Python.

Expected Qualifications