E-commerce Analytics Lead - Remote

Auto req ID: 22337

Title: E-commerce Analytics Lead - Remote

Job Function: Digital

Location: Remote

Company: Harley-Davidson Motor Company

Full or Part-Time: Full Time

At Harley-Davidson, we are building more than machines. It's our passion and commitment to continue the evolution of this storied brand, and heighten the desirability of the Harley-Davidson experience. To keep building our legend and leading our industry through innovation, evolution, and emotion we need the best and brightest talent. We stand for the timeless pursuit of adventure. Freedom for the soul. Are you ready to join us?

We maximize employee flexibility and well-being through a virtual mindset that supports our highly distributed, global workforce. We take an outcome-focused, people-centered approach to winning, including welcoming the best talent - wherever they may be.

This remote role is not tightly linked to a physical location and provides flexibility in where, when and how you accomplish your work.

The Analytics Lead will be responsible for the leading analytics for the H-D Apparel line. The Analytics Lead will own diving into data to develop actionable insights, lead cross channel measurement and campaign performance against targets, and outcome reporting for the apparel team. The Lead will be responsible for and oversee all channel and platform analytics, across the funnel. You will develop a detailed understanding of the key data sources and channels while you identify, build, and maintain the key metrics and measurement strategy for this important H-D business unit.

The Analytics Lead must have experience driving a cohesive, cross-channel measurement and reporting strategy to meet business objectives, exhibit excellent analytical skills, be detail and solution-oriented, and be tenacious in their ability to track down data to drive meaningful insights, and work well across business partners.

In this role you will:

• Develop analytics strategy for new channel and marketing components or site updates.
• Dive deep into data to find valuable insights to optimize business outcomes
• Collaborate with cross functional key stakeholders including Ecommerce, Marketing, Brand, Finance to align on needs and roadmap reporting and measurement development.
• Communicate and present findings to colleagues and senior leaders, by telling stories from data and turning data into insights that help improve results to optimize KPIs
• Build and manage reporting, dashboards, & deliverables for customer acquisition, advertising, eCommerce, media, website, consumer, and inventory, and other analytics needs.
• Analysis of impact and performance of website changes/optimizations; provide recommendations.
• Analysis of website traffic sources; provide insights and recommendations to drive business and acquisition through paid media, SEM, SEO, email, and other traffic drivers.
• Analysis of web page performance; provide recommendations (e.g. form conversion rate • quality of UX, quality of traffic by source, etc.)
• Lead the development of multi-variant tests including approach and hypotheses by partnering with stakeholders execute tests, measure, share insights, and make recommendations.
• Tagging - Work with external partners to implement website tags for performance tracking.

You should have:

• 8 years of relevant experience in related roles
• Direct experience in an ecommerce, analytics, or business analyst role supporting Digital campaigns, including paid search, paid social, and YouTube, ideally for a B2C/DTC brand
• Demonstrated experience with A/B testing, incrementality testing, and sophisticated measurement techniques and attribution models.
• Familiarity with incrementality, media mix modeling (MMM), Multi-touch Attribution (MTA), measurement specifications, data collection, data schema, benchmarks, standardization, and documentation
• Excellent interpersonal and collaboration skills
• Experience working in agile and lean environments
• Knowledge of Excel functions and methods for manipulating, aggregating, and presenting data
• Bachelor's Degree in Economics, Mathematics, Statistics, Marketing, Advertising, or related area is preferred

Familiarity with the platforms and tools is a plus:

• Data Visualization platforms; Alteryx, Tableau, Microsoft PowerBI
• Adobe Analytics, Google Analytics, Hotjar, other measurement solutions
• Microsoft Azure, BigCommerce, SAP, etc
• DSP, ESP, CDP, CRM, Media Buying Platforms
• Familiarity with SQL, R and/or Python a plus
• Willingness to learn new skills, tools and technologies

Harley-Davidson is an equal opportunity employer that continues to build a culture of inclusion, belonging and equity through our commitment to attracting and retaining diverse talent from all backgrounds, without regard to race, color, religion, sex, sexual orientation, national origin, gender identity, age, disability, veteran status or any other characteristic protected by law. We believe in fairness and providing a level playing field for all. We foster a culture that thrives on diverse perspectives and contributions to ignite the creativity and innovation to fuel our business and enhance the employee and customer experience.

The pay range shown represents the national average pay range for this role. Your pay may be more or less than the stated range and is dependent on your geographic location and level of experience.

We offer an inclusive compensation package for all full-time salaried employees including, but not limited to, annual bonus programs, health insurance benefits, a 401k program, onsite fitness centers and employee stores, employee discounts on products and accessories, and more. Learn more about Harley-Davidson here .

Applicants must be currently authorized to work in the United States.

Direct Reports: No

Travel Required: 0 - 10%

Pay Range: $104,000 -$156,000

Visa Sponsorship: This position is not eligible for visa sponsorship

Relocation: This position is not eligible for relocation assistance

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