E-Commerce Manager

Basic Function:

Develop and implement a strategic online marketing plan for our Genuine Parts eCommerce channels while engaging the support of the marketing team for materials and branding continuity. Create strategies and recommendations for tactical investments tied to improving our eCommerce site traffic, customer ease of use, while enhancing sales performance. Will collaborate with content developers, various internal business groups as well as customers. Expand product offering as well as customer data availability.

Essential Duties:

• Responsible for determining the format and features of the website to maximize clarity and ease of navigation for customers. They will liaise with the Web designers to develop and alter the website as needed.
• Stay abreast of new developments in the e-marketing world. Research the company's core demographics and how to best reach them, to maximize search engine traffic and the impact of targeted ad buys.
• Oversee employees as the platform continues to expand. Responsible for interviewing, bringing preferred candidates to upper management, and providing necessary training.
• Set operational budget requiring the eCommerce Manager to plan for e-marketing expenditures and develop a financial plan that will maximize provided resources. The eCommerce Manager will need to determine and solicit budget funding for targeted projects and targeted enhancements as needed
• Communicate directly with upper management and present plans for any new advances or initiatives to improve the company's online presence and e-sales activity.
• Expert understanding of spreadsheets, databases, financial analysis, website design, search engine optimization, and e-marketing strategy
• Oversees the day-to-day function of the eCommerce operations, including verification of job/data execution and modification, registration of new accounts and applications for credit terms.
• Ensure customer data and integration integrity with our IFS ERP systems and with Avalra
• Responsible for daily reporting to aftermarket and senior staff of current sales and trend analysis of market conditions.
• Coordinate creation of ecommerce promotions and detailed sales analysis of same.
• Ensure that all Genuine Parts eCommerce platforms are functional and accepting/ transmitting eCommerce and IFS communications through internal and all approved channels of distribution, to support the business.
• The eCommerce Manager may work irregular hours and be on call to handle issues that may arise.

Other Duties:

Performs other duties as assigned.

Contacts:

Internal 50%. External 50% customer facing.

Education:

A BS in Business, Marketing or related field is desired or equivalent experience.

Experience:

• 2+ years of experience as an eCommerce manager
• Prior parts or industrial company experience is a plus
• Operational knowledge of techniques required for market research and analytics.
• Strong knowledge of website management and eCommerce business activity and platform usability.
• Insite/Optimize Web platform is a significant plus.
• Familiarity with Information Financial Systems (IFS) beneficial
• Experience in statistical software, database management, and spreadsheet development is required.
• Solid experience in statistical analysis, data management and strong communication skills are required.
• Proficient with Microsoft Office Applications, MS Access and others.

Physical Skill and Effort:

Work requires computer proficiency, moderate typing speed and a high data input accuracy level. Work involves light and simple types of physical exertion.

Working Conditions and Hazards:

Normal office conditions. From time to time, slightly disagreeable features. Negligible/little or no exposure to hazardous conditions or materials.

This description indicates the general nature of the tasks and responsibilities required of positions given this classification. It is not intended as a complete list of specific duties and responsibilities. Nor is it intended to limit or modify the right of management to assign, direct, and control the specific duties of individuals performing this function. The Company reserves the right to change, modify, amend, add to or delete from any section of this document as it deems, in its judgment, to be proper.

Who is Cleaver-Brooks?

Cleaver-Brooks is the market leader in providing fully integrated boiler and burner systems. We lead the boiler/burner industry due to our unmatched distribution network's ability to deliver the knowledge, service, training and support that are essential to long-term performance. Our customers will tell you that we're the only equipment provider that manufactures boilers, burners, controls, and a full array of ancillary and aftermarket products. They'll also mention that our unique single-source capability means that we can deliver fully integrated boiler room solutions that reduce overall costs and optimize space. It is our focus on products that deliver the most efficient, reliable, safe and environmentally sustainable solutions that differentiate us in the marketplace.Cleaver-Brooks continues a 90+ year legacy of providing the customers we serve with extraordinary products designed to deliver unsurpassed performance through the power of commitment.

This description indicates the general nature of the tasks and responsibilities required of positions given this classification. It is not intended as a complete list of specific duties and responsibilities. Nor is it intended to limit or modify the right of management to assign, direct, and control the specific duties of individuals performing this function. The Company reserves the right to change, modify, amend, add to or delete from any section of this document as it deems, in its judgement, to be proper.