Early Talent Rotational Program - Marketing

LG's Mission is to be #1 by creating a better life for our customers. At LG we make products and services that make lives better, easier and happier through increased functionality and fun. Put simply, we offer the latest innovations to make "Life Good"! As a global leader, we strive for greatness not only in the products we make but in our people. That is why we are currently seeking the newest innovator to join our dynamic team as Early Talent Rotation Program - Marketing located in Englewood Cliffs, NJ.

The rotational pilot program at LG is a new program that allows you to gain exponential experience by working in various Marketing related roles within 4 different departments throughout the company. By rotating, you will gain first-hand knowledge of 4 different departments, each for a period of 6 months. During this time you will be interacting with different managers and working on different projects over a two-year period. This role will be a "Specialist Track" working directly with the Marketing Organization at LG. Here are the 4 departments you will cover:

Energy - Early Talent Rotational Program: Marketing

Marketing Associate - Home Appliance:

• Supports Senior Marketing Manager in executing best-in-class marketing strategies and product launch initiatives - and the metrics that measure their impact- to deliver business and brand equity goals.

• Supports the development of omni-channel communication strategies for product segments, translating functional and technical specs in to compelling and differentiated consumer propositions.

• Supports development and execution of engaging content for various marketing channels, including website, social media, email campaigns, and advertising.

• Collaborate with cross-functional teams, including product management, design, and sales, to ensure consistent brand messaging and alignment across all touchpoints.

• Monitor and analyze brand performance metrics, consumer insights, competitive landscape and market trends to identify areas for improvement and opportunities for growth.

Marketing Associate - Home Entertainment:

• Initiate project to investigate why customers are returning products and make recommendations to reduce returns which will create greater customer satisfaction and provide LG with financial savings.

• Marketing program KPIs (key performance indicators); Establishment, tracking and reporting of performance metrics that show value to the LG brand.

• Voice of customer sentiment: Leverage LG's owned data to analyze customer sentiment for a category of products, then report and make recommendations as to how LG may want to improve our marketing and customer experience

• Possess a driven ability to gain stakeholder "buy-in" with clear communication, persuasive presentations (PowerPoint), using data-driven decision making

• Complete other related duties as assigned with a holistic approach for an exceptional customer experience

Channel Marketing Account Associate:

• Collaborate with LG's internal digital marketing teams and 3rd party agency partners on retailer brand support, which includes but not limited to: LG brand store page development/ maintenance, retailer educational pages, social content, Product Detail Page updates and continual optimization

• Effectively manage timelines/schedules including creating internal briefs, outlining goals, defining scopes, sending deliverables, managing required resources and staying within budget.

• Define and align best in-class marketing asset KPIs to optimize all retail channels.

• Key partner and influencer working with account teams for maximization of trade fund management supporting marketing executions at retail.

• Define and create customized dashboards to report on KPIs using Excel and PowerPoint.

Audience Activation Associate:

• Assist with reporting setup and proactively sharing on timely basis with key internal / 3rd party stakeholders -- KPI tracking, key trends and insights

• Track best practices, resources/tools, monitor industry trends, and make recommendations for growth

• QA and approve all email campaigns to ensure creative content, links, and copy are all correct.

• Manages Campaign tracking sheet and UTM's

• Work closely with the wider LG team to ensure that campaigns and messages are aligned with wider customer propositions and brand guidelines

• Maintains and ensures all 1:1 reporting decks are updated, summaries performance decks as requested

Job Requirements

• Bachelors Degree in Marketing or a related field
• 0-2 years experience, internship experience in Marketing a plus
• Motivated individual with the ability to interact successfully with various teams
• Strong organizational, analytical, problem-solving, verbal and written communication skills
• Proficiency with MS Office (Word, Excel and PowerPoint) is a must
• Understanding of Marketing concepts and a passion for the field

At LG, we aspire to empower people and celebrate differences because we believe diversity will create the unexpected. We provide equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Consistent with our commitment to providing equal opportunity and embracing diversity, LG has implemented affirmative action to ensure applicants are employed and employees are treated without regard to these characteristics. In addition to the above, LG believes that pay transparency is a key part of diversity, equity, and inclusion. Our salary ranges take in account many factors in making compensation decisions including but not limited to skillset, experience, licensure, certifications, internal equity, and other business needs. While we consider geographic pay differentials in final offers, because we operate in many geographies, where applicable, the salary range listed may not reflect all geographic differentials applied.