eCommerce Analytics Manager

Job Description:

eCommerce Analytics Manager

Newark, NJ

Hybrid

The Digital Analytics Manager will be responsible for measuring, analyzing, and generating insights & recommendations to improve the digital experience and performance of the M&M'S Global Digital business. This person will also be responsible for managing, organizing, and presenting online analytics data, including establishing key metrics and developing reporting dashboards. The Digital Analytics Manager is a key member of the M&M'S Global Digital Team and will work closely with the Digital Product Owner as well as the regional ecommerce and brand teams to deeply engage current audiences, attract & convert new consumers, and support mms.com via paid, owned, and earned media.

What are we looking for?

• Bachelor's degree (BA or BS) from a four-year college or university preferred
• 2-5 years of experience in an analytics role providing insights and reporting to an ecommerce and/or digital marketing team in a consumer/branded goods retail environment.
• Solid understanding of digital marketing and can manage and report on digital brand campaigns
• Experience reporting on traditional digital performance marketing activities (paid search, SEO, affiliate marketing, email marketing, etc.)
• Working knowledge of tag management tools (e.g., GTM, Tealium) and server-side tagging a plus
• Understanding of A/B and multivariate testing techniques and measurements
• Reporting tools (Google Data Studio, Looker, Tableau, PowerBI, etc.)
• Knowledge of Google Analytics 360/GA4

What will be your key responsibilities?

• Create, maintain, and analyze daily, weekly, monthly, and ad hoc reports that shape the day-to-day business and drive the long-term growth of our digital marketing initiatives.
• Perform in-depth analysis into key online metrics and trends uncovered in reports. Mine qualitative research data and customer satisfaction/survey data. Tell the "story" behind the numbers and transform data into insights and actionable business intelligence.
• Own NPS and strategy to capture customer feedback on and off site.
• Responsible for managing web analytics tool.
• Participate in strategic marketing planning to define analytics business goals/KPIs that are tracked and forecasted.
• Build and manage campaign-specific dashboards and reporting
• Track and measure customer journey and touchpoints -acquisition, engagement, retention, and reactivation - report on KPI goals and advise on performance improvement. Key metrics include Conversion Rate, Add-To-Cart, Bounce Rate, Checkout Funnel Rate, Core Web Vitals, and Site Speed Performance.
• Use analytics and partner with the Digital Product Owner to advise on site enhancements and roadmap initiatives. Evaluate industry, competitors, market, and technology trends as inputs into the roadmap.

What can you expect from Mars?

• Work with over 130,000 diverse and talented Associates, all guided by The Five Principles.
• Join a purpose driven company, where we are striving to build the world we want tomorrow, today.
• Best-in-class learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.

All applicants must have permanent legal authorization to work in the United States. Mars does not sponsor employment visas for this role.

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Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.