Ecommerce Email Marketing Manager

Publishers Clearing House (PCH) has an exciting opportunity for an Ecommerce Email Marketing Manager. This role will be responsible for the email marketing ecommerce programs for both desktop and mobile and will manage/oversee daily marketing emails, triggers, incremental and loyalty/VIP email efforts. This role will work closely with departments including creative, merchandise, contest, legal, finance and operations to ensure that all projects are executed as planned.
Detailed Responsibilities include but are not limited to:

• Plan and maintain annual ecommerce mailing calendar.
• Ensure all mail IDs are appropriately planned in regard to strategy, plan information and merchandising.
• Email package slotting - Slot packages based on timeframe, contest, rotation, overall performance, merchandising strategy & testing.
• Maintain Bonus Page paradigm, including package selection, anchor promotions and ensuring loyalty level members receive the required follow-up offers.
• Input relevant details into database for all email ecommerce programs including contest structure/giveaway numbers, deadline dates, entries, audience filters, devices, bonus pages, targeting/directed messaging, segments and testing.
• Participate in event brainstorming meetings and communicate with Creative Team as necessary
• Plan and track all e-commerce devices, including SLP, CCR Messaging, Super Charged assets, Ordering Devices, Loyalty Devices, Expanded Contest Assets.
• Brainstorm and execute testing initiatives with team members. Maintain testing roadmap document, test grids and request results as necessary.
• Work with PCH.com team to ensure no audience overlap.
• Review and approve all email proofs, paths, including Evergage for email programs on desktop & mobile for 8 individual segments. Communicates all issues to relevant teams, and follow-up before "sign-off".
• Regularly prepare reports for Finance and Marketing teams.
• Serving as a backup for the rest of the team when necessary.

Required Skills/Experience

• Bachelors Degree or higher from accredited university
• 5+ Years of Online Marketing and/or Operations experience
• Proficient in Excel and other Office applications
• Outstanding organizational, interpersonal and communication skills
• Strong attention to detail
• Team Player
• Ability to balance multiple assignments and responsibilities in a fast-paced, deadline-driven environment

Publishers Clearing House (PCH), headquartered in Jericho, NY, and with offices in NYC, Portland, ME and Austin, TX, is a leading direct-to-consumer company offering a broad range of products, digital entertainment services to consumers as well as customized solutions for advertisers. Our continued success in today's new digital publishing environment is built on PCH's unique, free-to-play, chance-to-win value proposition, which enables individually personalized offers based on the trusted first-party relationship we maintain with millions of consumers and is fueled by the excitement of the Publishers Clearing House brand.
Join our winning team an apply today!
This is a hybrid position with a combination of remote work and work in our Jericho, NY office.
PCH is an Equal Opportunity Employer